7-Eleven, Inc.'s Inaugural Cleat Crew™ Program Raises More Than $100,000 for Children's Miracle Network Hospitals®
Retrieved on:
Tuesday, December 12, 2023
IRVING, Texas , Dec. 12, 2023 /PRNewswire/ -- This fall, 7-Eleven, Inc. partnered with nine of the country's top college football players to form its first-ever Cleat Crew. The athletes, with help from renowned designer The Shoe Surgeon, each created custom cleats that were auctioned off weekly to benefit Children's Miracle Network Hospitals. The sale of each pair of cleats, along with a $10,000 donation per hospital from 7-Eleven, Inc., directly benefited the member children's hospital closest to each athlete's university. Proceeds from the program raised a total of $115,570 to support children's health across the country.
Key Points:
- The athletes, with help from renowned designer The Shoe Surgeon , each created custom cleats that were auctioned off weekly to benefit Children's Miracle Network Hospitals .
- Proceeds from the program raised a total of $115,570 to support children's health across the country.
- With help from sportscaster Molly McGrath, each cleat was unveiled on social media prior to the launch of its auction.
- "Visiting Nationwide Children's Hospital was the best way to close out the Cleat Crew program.