Accenture to Acquire Rabbit’s Tale to Strengthen Its Creative & Digital Customer Experience Capabilities in Southeast Asia
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Wednesday, November 29, 2023
Technology, Marketing, Advertising, Other Technology, Communications, Professional Services, Business, Software, Networks, Data Management, Acquisition, NYSE, Creativity, Ajinomoto, Tale, Multimedia, Charoen Pokphand, Growth, Art Data Interactive, Siam Commercial Bank, Creative industries, Accenture, Electrolux
Accenture (NYSE: ACN) has agreed to acquire Rabbit’s Tale , a Bangkok-based creative and digital experience agency.
Key Points:
- Accenture (NYSE: ACN) has agreed to acquire Rabbit’s Tale , a Bangkok-based creative and digital experience agency.
- The move will significantly strengthen the regional creative, brand and data capabilities of Accenture Song —the world’s largest tech-powered creative group—and help our clients build and optimize digital experiences across the entire customer lifecycle for growth in Thailand.
- The move will take advantage of the growing importance of digital ad spending for brand differentiation and customer connection.
- They are also looking for creative solutions and transformative programs to advance growth,” said Thomas Mouritzen, Southeast Asia lead for Accenture Song.