Harnessing Power Trio to Revolutionize Branding With Anti-PR Strategist Karla Jo Helms
TAMPA BAY, Fla., Dec. 19, 2023 /PRNewswire-PRWeb/ -- If you ask someone about any brand in any industry about trust, the reality is that they trust that brand because someone else said they were great – not the "chest beaters" in advertisements. Third party credibility establishes a brand as the key opinion leader and generates exposure that tacks on "influencer" to its name. (1) Karla Jo Helms, Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™, joins host Grant McGaugh on the Follow the Brand podcast's latest episode "Blueprints of Brilliance: Revolutionizing Business with the Power Trio of PR, Branding, and Marketing." "Without publicizing a brand's good works, the branding cattle with an iron symbol analogy of branding is unable to mold public perception and build trust," notes Helms.
- Karla Jo Helms, disruptive Anti-PR® Strategist, joins Follow the Brand host Grant McGaugh on the latest episode "Blueprints of Brilliance: Revolutionizing Business with the Power Trio of PR, Branding, and Marketing."
- (1) Karla Jo Helms, Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™ , joins host Grant McGaugh on the Follow the Brand podcast's latest episode "Blueprints of Brilliance: Revolutionizing Business with the Power Trio of PR, Branding, and Marketing."
- "Without publicizing a brand's good works, the branding cattle with an iron symbol analogy of branding is unable to mold public perception and build trust," notes Helms.
- Grant McGaugh notes of his guest, "Karla Jo doesn't just understand PR - she predicts where it will go."