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NBA Champion & Entrepreneur Giannis Antetokounmpo Launches Improbable Media

Retrieved on: 
Monday, January 15, 2024

NBA Champion and global superstar Giannis Antetokounmpo today announced the launch of Improbable Media.

Key Points: 
  • NBA Champion and global superstar Giannis Antetokounmpo today announced the launch of Improbable Media.
  • Improbable Media provides infrastructure to bring enduring narratives to global audiences, augment the value of partnerships and grow ecosystems and integrated businesses.
  • Improbable is backed by Verance Capital and GPS Investment Partners, with investment from media personality and entrepreneur Jay Williams, who also co-founded the company.
  • Improbable Media has already produced multi-platform branded content for partners including Nike, WhatsApp, Breitling, Protergia, Kaizen Gaming, and Flexpower.