Real Madrid and HP Announce Historic Global Collaboration
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Friday, February 2, 2024
MADRID, Spain, Feb. 02, 2024 (GLOBE NEWSWIRE) -- Today, Real Madrid Football Club announced a global technology sponsorship agreement with HP Inc. during a joint signing ceremony at Ciudad Real Madrid. As part of the multi-year deal, HP will be the first brand to have its logo appear on the Real Madrid uniform sleeve in the Club’s 121-year history. The sponsorship spans men’s and women’s teams as well as youth programs.
Key Points:
- HP and Real Madrid to jointly develop community and youth programming to accelerate digital equity in communities around the globe.
- MADRID, Spain, Feb. 02, 2024 (GLOBE NEWSWIRE) -- Today, Real Madrid Football Club announced a global technology sponsorship agreement with HP Inc. during a joint signing ceremony at Ciudad Real Madrid.
- “HP and Real Madrid are two iconic global brands with a shared passion for delighting fans, enabling exceptional performance and making a positive impact on communities,” said HP Chief Marketing and Corporate Affairs Officer Antonio Lucio.
- Real Madrid players will sport their new sponsor for the first time during the February 4 match against Atlético de Madrid.