Heineken® Says “Cheers To The Real Hardcore Fans,” – But They Aren’t Who You Think
Retrieved on:
Thursday, February 8, 2024
AMSTERDAM, Feb. 08, 2024 (GLOBE NEWSWIRE) -- Heineken® is kicking off the UEFA knockout stages with its new campaign building on the established ‘Fresher Football’ platform that aims to make football more inclusive.
Key Points:
- Heineken® launches “Cheers To The Real Hardcore Fans”, a campaign that subverts expectations and redefines what it means to be a “real hardcore fan” in an effort to tackle the negative hardcore fan stereotypes to help make football more inclusive.
- The brand has been working to level the playing field by campaigning to make the sport a more positive and welcoming space to enjoy football together.
- The comedic and heartwarming film, inspired by real fans, shows the devotion people have to supporting the beautiful game.
- It’s showing you what real football fans look like and playing on people’s expectations of who a real ‘hardcore’ fan is.”
Virgil van Dijk said; “The ‘Real Hardcore’ fans make me proud and appreciative as a player.