Super Hi-Fi Partners with Cumulus Media and Xperi to Debut New On-Air Radio Format Lab For Highly-Localized Programming
Retrieved on:
Tuesday, February 27, 2024
Student, Media, Xperi, SVP, Partnership, WGFX, Hill, Radio, CMLS, Super, Country, Cumulus Media, HD3, Digital audio, DTS, Green Hill High School, Music, HD2, Cumulus cloud, HD Radio, Broadcasting
NASHVILLE, Tenn., Feb. 27, 2024 /PRNewswire-PRWeb/ -- Super Hi-Fi, an innovation leader in radio services for broadcast and digital media companies, has partnered with Xperi, Inc. (NYSE: XPER), an entertainment technology company that owns HD Radio and DTS AutoStage, and Cumulus Media (NASDAQ: CMLS), an audio-first media company, to launch two brand new over-the-air HD Radio channels. These channels will serve as a testing ground for exciting new radio programs and related services, to further enhance and innovate broadcast radio's prominence in the digital dashboard, all while improving the user experience and increasing broadcaster benefits.
Key Points:
- "By partnering with Super Hi-Fi and Xperi, we are adopting innovative technology that allows us to connect to new, local communities with targeted programming by leveraging our HD channels to reach different audiences around the country," said Conrad Trautmann, CTO of Cumulus Media.
- "Super Hi-Fi is excited to collaborate with Xperi and Cumulus to create these groundbreaking HD Radio experiences," said Zack Zalon, CEO at Super Hi-Fi.
- "We're proud to contribute to the rich musical tapestry of Nashville by bringing these new hyper-local HD Radio formats to the market."
- Nashville Songwriter Radio, airing on 104.5 WGFX HD3, serves as a platform for the vibrant songwriter community in Nashville.