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Fresh Tri CEO, Dr. Kyra Bobinet, Illuminates the Path to Overcoming "Failure Disease" in Her New Book, Unstoppable Brain

Retrieved on: 
Thursday, April 11, 2024
Well, Brain, Public, Publishers Weekly, Social media, Teaching, Habenula, Health, Motivation, Uncertainty, Weight loss, Research, Life, Knowledge, SMART, Leech Lake Indian Reservation, Failure, Neuroscience, Behavior, Prevalence, Management

SILICON VALLEY, Calif., April 11, 2024 /PRNewswire-PRWeb/ -- Fresh Tri, Inc., a pioneering neuroscience-based health and wellness technology company, proudly announces the upcoming publication of the second book from its CEO-Founder, Kyra Bobinet, MD-MPH, Unstoppable Brain—The New Neuroscience that Frees Us From Failure, Eases Our Stress, and Creates Lasting Change. Driven by a decades-long commitment to revolutionizing the health and wellness landscape, in this book Dr. Bobinet unveils the research and learnings that led her to develop the transformative Iterative Mindset Method.™

Key Points: 
  • Building on the insights of her first book, Unstoppable Brain, slated for release on April 30, 2024, identifies and unpacks the universal obstacle inhibiting positive behavior change.
  • She developed the Iterative Mindset Method™ for brain-based, sustained behavior change and founded the health app Fresh Tri based on this method.
  • Fresh Tri is a 100% employee-owned behavior change organization led by CEO and Founder Dr. Kyra Bobinet.
  • Learn more about Fresh Tri, The Iterative Mindset Method, and Fresh Tri's founder at freshtri.com .

Fresh Tri CEO-Founder to Share Groundbreaking New Neuroscience on Lasting Behavior Change on the TEDx Stage

Retrieved on: 
Thursday, March 21, 2024
Failure, Health, Uncertainty, Brain, Leech Lake Indian Reservation, Public, Research, MPH, TED (conference), Teaching, Medical device

SILICON VALLEY, Calif., March 21, 2024 /PRNewswire-PRWeb/ -- On April 13, 2024, Fresh Tri, Inc. founder and CEO Kyra Bobinet, MD, MPH, will take the stage at TEDx Santa Cruz to share with the world her groundbreaking research on lasting health behavior change, which provides the mechanism of action for the evidence-based Fresh Tri behavior change digital app.

Key Points: 
  • For nearly three decades, Dr. Bobinet has studied behavior change and its impact on public health through health intervention design, behavioral research, and clinical studies.
  • She developed the Iterative Mindset Method™ for brain-based, sustained behavior change and founded the health app Fresh Tri based on this method.
  • Fresh Tri is a 100% employee-owned behavior change organization led by CEO-Founder, Dr. Kyra Bobinet.
  • Fresh Tri aims to liberate individuals from failure by teaching healthy habit formation and lasting behavior change.