The Rotation

New Book Rotate Explores A Different Approach For Adapting To Change

Retrieved on: 
Tuesday, March 26, 2024
The Rotation, Business, Wind, Disruption, Woman, MacNamara, Engineering

Too often, when change happens businesses focus too much on the problems rather than the solutions.

Key Points: 
  • Too often, when change happens businesses focus too much on the problems rather than the solutions.
  • "Many companies have become addicted to disruption unawares— leaping from one crisis to the next," McNamara writes.
  • "In this way, they are victims of disruption in the same way an addict is a victim of their addiction.
  • Rotate, published by Advantage Books, introduces readers to an alternative way to approach transformation and a changing world, a concept McNamara calls "The Rotation."