Stu Loeser

Tusk Strategies Launches Latino Engagement Vertical to Guide Clients in Improving Mobilization of Growing, Diverse Population

Retrieved on: 
Tuesday, March 12, 2024

Latinos in the U.S. make up nearly 20% of the country’s population, with purchasing power reaching $3.4 trillion in 2021.

Key Points: 
  • Latinos in the U.S. make up nearly 20% of the country’s population, with purchasing power reaching $3.4 trillion in 2021.
  • But many companies have yet to fully unlock critical opportunities with the Latino population or build key relationships, particularly with a growing number of elected officials.
  • Our community is a force to be reckoned with as Hispanic political and purchasing power is projected to grow exponentially in the next 40 years.
  • Tusk Strategies is led by CEO Chris Coffey , a Bloomberg administration alum and political affairs advisor to Fortune 500 c-suites.