Minute Rice® brand unveils refreshed brand identity with the launch of new packaging design across full product range
Retrieved on:
Tuesday, April 2, 2024
Since its first launch in 1949, Minute Rice® brand has been a trusted and reliable staple in Canadian homes.
Key Points:
- Since its first launch in 1949, Minute Rice® brand has been a trusted and reliable staple in Canadian homes.
- Minute Rice® brand creates meal solutions that are reliable and convenient, yet wholesome and inspiring, setting the standard for how rice should be.
- For overall design and positioning of the brand evolution, the Minute Rice® brand worked with integrated branding agency, Bridgemark .
- Minute Rice® brand is available for purchase at most major grocery retailers across Canada.