QVC DEFINES A NEW AGE OF POSSIBILITY CHAMPIONING WOMEN 50 AND OVER TO LIVE THEIR BEST LIVES
Retrieved on:
Tuesday, April 16, 2024
WEST CHESTER, Pa., April 16, 2024 /PRNewswire/ -- QVC®, a world leader in live shopping, today announced the brand's next chapter which will embolden women over the age of 50 to seize what's next from a life stage that is too often ignored and under-supported by mainstream brands. Declaring this chapter of life after 50 as the Age of Possibility, QVC's new campaign platform aims to reflect age 50+ for what it really is: a vibrant stage of life, full of new questions, changes, opportunities and hopes.
Key Points:
- Declaring this chapter of life after 50 as the Age of Possibility, QVC's new campaign platform aims to reflect age 50+ for what it really is: a vibrant stage of life, full of new questions, changes, opportunities and hopes.
- As part of the Age of Possibility, QVC is introducing the Quintessential 50 (Q50), comprised of QVC hosts, celebrities, activists, entrepreneurs and more, whose experiences and achievements prove the possibilities that this time of life offers for women.
- As QVC drives a critical perception shift around women 50 and beyond, the brand itself is also entering a new chapter.
- To learn more about the Age of Possibility and view the full list of QVC's Q50, click here: www.qvc.com/50 .