Global Automotive XR (VR/AR/MR) Industry Report 2024 with Focus on China - Automotive XR Scenarios Expand from Entertainment to Driving Assistance and Vehicle Control - ResearchAndMarkets.com
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Thursday, April 11, 2024
Vehicle Technology, Automotive, Other Automotive, General Automotive, Technology, Audio, Video, Software, FOV, Virtual, FlyMe, MicroLED, Ecosystem, Safety, Travel, AI, XR, Extension, OS, Audi, Smartphone, Augmented reality, VR, IVI, Extended reality, Virtual reality, Meizu, BMW, Music, Boundless, Temperature, CES, Mixed reality, Infinite, Augment, Gesture, Satellite navigation device
Automotive XR (Extended Reality) is an innovative technology that integrates VR (Virtual Reality), AR (Augmented Reality) and MR (Mixed Reality) technologies into vehicle systems.
Key Points:
- Automotive XR (Extended Reality) is an innovative technology that integrates VR (Virtual Reality), AR (Augmented Reality) and MR (Mixed Reality) technologies into vehicle systems.
- In March 2023, Rokid and Li Auto announced Rokid Max, their cooperative AR glasses which support L series models.
- Automotive XR scenarios expand from entertainment to driving assistance and vehicle control.
- Moreover suppliers are also exploring other application scenarios such as driving assistance and vehicle control.