National Advertising Division Recommends Natural Diamond Council Discontinue Certain Advertising Claims on Benefits of Mined Versus Man-made Diamonds
b'NEWYORK, April 22, 2021 /PRNewswire/ -- The National Advertising Division (NAD) of BBB National Programs recommended that the Natural Diamond Council discontinue certain advertising claims comparing mined diamonds with man-made diamonds, including the carbon emissions associated with diamond mining compared with diamond manufacturing, the scarcity of mined diamonds, the resale value of mined diamonds versus man-made diamonds, as well as claims that described mined diamonds as "real", in contrast to man-made diamonds.\nThe claims at issue, which appeared on the Natural Diamond Council\'s website and in marketing assets that the advertiser makes available to retailers, were challenged by Diamond Foundry, Inc., a manufacturer of laboratory-grown diamonds (LGDs).\nThe mined diamonds recovered and sold by Natural Diamond Council members are found in some of the most remote places on the planet and require significant investment and technical expertise to locate and recover.
- b'NEWYORK, April 22, 2021 /PRNewswire/ -- The National Advertising Division (NAD) of BBB National Programs recommended that the Natural Diamond Council discontinue certain advertising claims comparing mined diamonds with man-made diamonds, including the carbon emissions associated with diamond mining compared with diamond manufacturing, the scarcity of mined diamonds, the resale value of mined diamonds versus man-made diamonds, as well as claims that described mined diamonds as "real", in contrast to man-made diamonds.\nThe claims at issue, which appeared on the Natural Diamond Council\'s website and in marketing assets that the advertiser makes available to retailers, were challenged by Diamond Foundry, Inc., a manufacturer of laboratory-grown diamonds (LGDs).\nThe mined diamonds recovered and sold by Natural Diamond Council members are found in some of the most remote places on the planet and require significant investment and technical expertise to locate and recover.
- In recent years, man-made diamonds have entered the marketplace to compete with mined diamonds.
- "\nFurther, NAD determined that claims in the Natural Diamond Council\'s online advertising which emphasize the increasing scarcity of natural diamonds create a sense of urgency about the supply of natural diamonds that is not supported by the evidence.
- "\nIn its advertiser statement, the Natural Diamond Council stated that it "agrees to comply with the NAD\'s recommendations."