XXL (magazine)

Big Lashes, Big Attitude, Big Deal: e.l.f. Cosmetics Launches Big Mood Mascara With Tierra Whack

Retrieved on: 
Thursday, August 5, 2021

is joining forces for Big Mood Mascara with a one-of-a-kind, larger-than-life recording artist Tierra Whack.

Key Points: 
  • is joining forces for Big Mood Mascara with a one-of-a-kind, larger-than-life recording artist Tierra Whack.
  • With Big Mood, were being e.l.f.ing disruptive in the mascara category and transforming expectations for big, bold and beautiful lashes at an incredible price point.
  • Were excited for this epic launch that will combine the energy, style and creativity of Tierra and Big Mood!
  • and the big world of Tierra Whack will collide to unlock Big Mood energy.