Online advertising

More Than 50% of Businesses Rely on Content Marketing to Engage Customers

Retrieved on: 
Wednesday, April 18, 2018
Marketing, Business economics, Market economics), Digital marketing, Online advertising, Content marketing

More than half (53%) of businesses invest time and money in content marketing, and continued growth in this category is expected, industry experts say.

Key Points: 
  • More than half (53%) of businesses invest time and money in content marketing, and continued growth in this category is expected, industry experts say.
  • "Even 10 years ago, content marketing was seen as a new buzzword," said Lauren Fairbanks, partner and CEO of S&G Content Marketing .
  • "It's all about putting out really good, thoroughly researched content," said Aylin Cook, head of content marketing at digital marketing agency Single Grain .
  • Overall, the survey indicates that most businesses value and rely on content marketing, and it will continue to be part of an increasing number of companies' digital marketing strategies.

Announcing New Marketing Platform for Restaurants and Pizzerias

Retrieved on: 
Monday, April 16, 2018
Marketing, Business economics, Market economics), Digital marketing, Online advertising, Advertising

AURORA, Ill., April 16, 2018 /PRNewswire/ -- The Digital Restaurant has launched an innovative marketing platform software for restaurants and pizzerias.

Key Points: 
  • AURORA, Ill., April 16, 2018 /PRNewswire/ -- The Digital Restaurant has launched an innovative marketing platform software for restaurants and pizzerias.
  • Restaurant managers are now able to plan, execute and track social, email and mobile marketing campaigns much more efficiently through a user-friendly, integrated digital marketing platform.
  • The Restaurant Marketing Platform has been expertly designed to help restaurants achieve their goals through a combination of smart technology and effective marketing services.
  • Essentially, this new marketing platform takes the responsibility of managing restaurant marketing campaigns out of a restaurateur's hands, saving them time and money in the process.Request a demo today to try out the Restaurant Marketing Platform .

JM Internet Group Announces Social Media Marketing Book for Small Business Leverages Amazon Ad Campaigns

Retrieved on: 
Saturday, April 14, 2018
Marketing, Market economics), Business economics, Online advertising, Digital marketing, Social media marketing, Advertising campaign

SAN JOSE, Calif., April 14, 2018 /PRNewswire-PRWeb/ --The JM Internet Group ( https://www.jm-seo.org/ ), a leader in books on SEO, Social Media Marketing, and AdWords for small business marketers, is proud to announce new advertising campaigns to support its popular Social Media Marketing Workbook 2018 on Amazon.

Key Points: 
  • SAN JOSE, Calif., April 14, 2018 /PRNewswire-PRWeb/ --The JM Internet Group ( https://www.jm-seo.org/ ), a leader in books on SEO, Social Media Marketing, and AdWords for small business marketers, is proud to announce new advertising campaigns to support its popular Social Media Marketing Workbook 2018 on Amazon.
  • To view it on Amazon, just visit Amazon and type in 'social media marketing' and the book should be visible.
  • THE SOCIAL MEDIA MARKETING WORKBOOK: A 2018 BOOK FOR SMALL BUSINESS MARKETERS
    Interest in digital marketing, in general, and in social media marketing, in particular, is exploding.
  • The new, 2018, edition of the Social Media Marketing Workbook commences with a conceptual framework, comparing social media to a party, and social media marketing to the art and science of throwing a great party.

Online Advantages, an Internet Marketing Company, Announces New Location in Miami, Florida

Retrieved on: 
Friday, April 13, 2018
Marketing, Business economics, Market economics), Digital marketing, Online advertising, Search engine marketing, Outline of marketing

To learn more about Online Advantages and the high quality and affordable digital marketing services that they offer their valued clients, please visit Online Advantages Miami .

Key Points: 
  • To learn more about Online Advantages and the high quality and affordable digital marketing services that they offer their valued clients, please visit Online Advantages Miami .
  • To celebrate the grand opening of the new Online Advantages location, Maglodi said he will be offering free monthly marketing workshops to small businesses that will cover the basics of internet marketing.
  • Online Advantages also offers the following services:
    As Maglodi noted, Online Advantages' proven pay-per-click and SEO strategies help deliver new customers to their clients' businesses.
  • Founder Matt Maglodi specializes in all aspects of online marketing from video marketing, to pay per click advertising, organic search and social media.

Travel Experts Discuss “Dynamic Pricing” and How Industry is Beginning to Set Prices Based on Consumer Income/Shopping Habits

Retrieved on: 
Wednesday, April 4, 2018
Marketing, Business economics, Market economics), Pricing, Competition, Online advertising, Dynamic pricing, Targeted advertising

ExpertFlyer.com Finds That Many Experts Do Not View Dynamic Pricing as Unethical, But Most Agree Consumers Need to Learn Techniques to Minimize Exposure to Personal Tracking

Key Points: 
  • The term Dynamic Pricing has been bantered about the travel industry for quite a while, but it certainly didnt originate there.
  • The retail industry has been tracking consumer purchases for quite some time and pushing discounts and special offers on future products based on past purchases.
  • ExpertFlyer.com recently went One-on-One with three travel industry experts to get their thoughts about the ethicality of this paradigm shift in targeting potential customers.
  • "There's a lot more going on here than just dynamic pricing, explains privacy expert Kevin Ells at eBlocker during his Podcast with ExpertFlyer.com.

'Future of Email' Event Success Fuels Tour Expansion to New Markets Worldwide in 2018

Retrieved on: 
Wednesday, March 28, 2018
Marketing, Digital marketing, World Wide Web, eMail, Cyberspace, Email marketing, Market research, Online advertising, Spamming

Email marketing event tour kicks off in April, where B2C marketers, industry experts unite to inspire all-star email marketing plays

Key Points: 
  • Liveclicker, global provider of real-time email personalization solutions, is proud to announce the kick-off of the 2018 Future of Email tour.
  • The theme of this years tour, Email All-Stars, will provide a platform for trailblazers to share cutting-edge ideas, strategies, and technologies that comprise successful email marketing playbooks.
  • For more information regarding the Future of Email tour or to register for an event, please visit the new website: http://www.thefutureofemail.com.
  • Since the release of its VideoEmail platform in 2009, marketers have used Liveclicker to captivate consumers and drive program performance.

Innovation Nation: Viscira® Digital Tour

Retrieved on: 
Tuesday, February 27, 2018
Marketing, Digital marketing, Online advertising

Viscira Launches its 2018 Digital Innovation for Healthcare Roadshow

Key Points: 
  • Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, will kick off its second annual Digital Innovation Roadshow this month, titled Innovation Nation.
  • Viscira aims to expand the general awareness and understanding of innovative digital technologies that can enhance customer engagement models within life sciences marketing and education, explained Jeff Asada, Vice President of Business Development at Viscira.
  • Viscira launches its 20-city tour this month and is excited to share new insights.
  • Planned Viscira 2018 Digital Innovation Roadshow Locations
    San Francisco, CA
    San Jose, CA
    San Diego, CA
    Los Angeles, CA
    New Haven, CT
    Atlanta, GA
    Chicago, IL
    Indianapolis, IN
    Boston, MA
    Cambridge, MA
    Gaithersburg, MD
    Minneapolis, MN
    Raleigh, NC
    East Hanover, NJ
    Princeton, NJ
    Summit, NJ
    New York, NY
    Cincinnati, OH
    Dallas, TX
    Seattle, WA

    About Viscira
    Viscira is dedicated to the design and development of digital marketing solutions and interactive software applications for the life sciences industry.