TRULY TAPS GLOBAL POP SUPERSTAR DUA LIPA AS CHIEF FLAVOR OFFICER FOR NEW LIMITED-EDITION TRULY POOLSIDE VARIETY PACK
BOSTON, May 2, 2022 /PRNewswire/ -- Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced the launch of its new, limited-edition Truly Poolside Variety Pack inspired by Grammy award-winning pop star Dua Lipa. Meant to accentuate the vibes of summer, this first-ever limited-edition pack from Truly features four new summer cocktail-inspired flavors including Strawberry Melon Fizz, Orange Peach Fizz, Piña Colada Style and Kiwi Mojito Style. The Truly Poolside Variety Pack will be available May 15th through July at select retailers nationwide.
- For added playfulness, each can sports a spirited summer saying like; "How chill," "Dive into flavor," "Floaties not included" and "Best served poolside."
- "Playing CFO, Chief Flavor Officer, for Truly's new Poolside Variety Pack is the latest trick up my sleeve and it being ready just in time for summer is no coincidence!
- "As the next phase of our multi-year partnership with Dua Lipa, we're thrilled to launch the new Truly Poolside Variety Pack," said Lesya Lysyj, CMO of the Boston Beer Company.
- Truly Poolside Variety Pack will be available nationwide beginning May 15 and is line-priced with the rest of the Truly 12pks.