Maxwell House is Teaming Up With the Award Winning The Marvelous Mrs. Maisel on Exclusive Passover Haggadah

Maxwell House Coffee is teaming up with Amazon Prime
Video’s Emmy and Golden Globe Award-winning series, The Marvelous
Mrs. Maisel, to celebrate Passover with the release of an exclusive
version of the Passover Haggadah.

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Maxwell House is Teaming Up With the Award Winning The Marvelous Mrs. Maisel on Exclusive Passover Haggadah (Photo: Business Wire)

Beginning today, consumers ordering select Maxwell House Coffee
via Amazon.com will receive one of the limited-edition Haggadahs
included with purchase. The limited-run Haggadahs will be available
exclusively through Amazon.com while supplies last.

The Maxwell House Family of Coffees has distributed over 50
million copies of the Maxwell House Passover Haggadah over the
past 80 years. It has become the most widely used Haggadah in the world,
providing familiarity and continuity to generations of Jewish families.

“Teaming up with The Marvelous Mrs. Maisel and Amazon teams was
the perfect opportunity to both honor and update the legacy of our Maxwell
House Haggadah,” said Naor Danieli, Brand Manager for Maxwell
House. “There is an organic link between the Maxwell House and
The Marvelous Mrs. Maisel brands and we quickly aligned on the
idea of creating Midge’s Haggadah – a combination of the 1958 classic
version and Midge’s amazing personality.”

Danieli added, “Working with The Marvelous Mrs. Maisel team and
Amazon Prime has allowed us to bring this iconic legacy to e-commerce in
a unique way.”

The Marvelous Mrs. Maisel

The Marvelous Mrs. Maisel from renowned creator Amy
Sherman-Palladino and Executive Producer Daniel
Palladino, written and directed by Sherman-Palladino and Palladino,
follows a 1958 New York City woman who has everything she’s ever
wanted—the perfect husband, two kids, and an elegant Upper West Side
apartment perfect for hosting Passover dinner. But her perfect life
suddenly takes an unexpected turn and Midge discovers a previously
unknown talent—one that changes her life forever.

The Marvelous Mrs. Maisel stars Emmy and Golden Globe
Award winner Rachel
Brosnahan as Miriam “Midge” Maisel, Golden Globe winner and
three-time Emmy winner Tony
Shalhoub as Midge’s father Abe Weissman, Emmy Award winner Alex
Borstein as Susie Myerson, Michael
Zegen as Midge’s husband Joel Maisel and Marin
Hinkle as Midge’s mother Rose Weissman, Kevin Pollak as
Moishe Maisel and Caroline Aaron as Shirley Maisel.

The Marvelous Mrs. Maisel is the winner of eight Emmy Awards
including Outstanding Comedy series, three Golden Globes including Best
TV Series—Comedy, five Critics’ Choice Awards including Best Comedy
Series, two PGA Awards, a WGA Award, and a Peabody Award.

Join the conversation on Twitter @Maxwell_House,
Instagram@OfficialMaxwellHouse, Facebook @MaxwellHouse and the campaign’s
landing page on Amazon.

ABOUT MAXWELL HOUSE

Maxwell House Coffee values hard work and has fueled America’s
workforce with dependable, good tasting coffee for 125 years. Introduced
in 1892 by wholesale grocer Joel Owsley, it was named in honor of the Maxwell
House Hotel in Nashville, Tennessee, which was its first major
customer. The company's slogan is "Good to the last drop," which is
incorporated into the logo.

ABOUT THE KRAFT HEINZ COMPANY

For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic and
emerging brands. As the guardians of these brands and the creators of
innovative new products, we are dedicated to the sustainable health of
our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/ or
follow us on LinkedIn and Twitter.

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