Pazanga Health Communications Social Media Marketing Work Honored in 2024 American Business Awards®

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The collective work submitted included a showcase of the strategy and results for the brand’s organic social media, paid social media marketing campaigns for healthcare practitioners and prospective patients, community engagement, influencer social media marketing, and social-focused content and video development.

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Provider: 
Business Wire, Inc.Business Wire, Inc.
Retrieved on: 
Wednesday, May 1, 2024
Information
Tags: 
General Health, Social Media, Professional Services, Business, Other Communications, Digital Marketing, Data Analytics, Marketing, Advertising, Content Marketing, Communications, Health, Consulting, Stevie Awards, Patient, Social media, Organization
Geotags: 
UNITED STATES, NORTH AMERICA, CALIFORNIA, EPI
Summary
Key Points: 
  • The collective work submitted included a showcase of the strategy and results for the brand’s organic social media, paid social media marketing campaigns for healthcare practitioners and prospective patients, community engagement, influencer social media marketing, and social-focused content and video development.
  • “Social media has continued to evolve in the healthcare industry, and for the Pazanga team, it’s become a critical element to many of our clients’ strategies,” said CEO Laura Nobles .
  • “This award is an incredible recognition of the forward-thinking creativity, innovation, and strategy behind the Alpha-Stim social media marketing work, and the power of social media and community engagement in today’s world.”
    The American Business Awards are the U.S.A.’s premier business awards program.
  • “We started 2023 with the goals to increase brand awareness, overall organic social performance, and to drive the sales funnel downward.


Pazanga Health Communications today announced that its digital and social media marketing lead Sarah Bricker was named the winner of a Gold Stevie® Award in the Digital Marketing & Social Media Manager category for Social Media Manager of the Year in The 22nd Annual American Business Awards®.

The highest level attainable for the category, the Gold Stevie Award® was granted for the dynamic social media marketing work done for Pazanga Health’s client Electromedical Products International, Inc. (EPI) and its Alpha-Stim cranial electrotherapy stimulation and microcurrent electrical therapy technologies. The collective work submitted included a showcase of the strategy and results for the brand’s organic social media, paid social media marketing campaigns for healthcare practitioners and prospective patients, community engagement, influencer social media marketing, and social-focused content and video development.

“Social media has continued to evolve in the healthcare industry, and for the Pazanga team, it’s become a critical element to many of our clients’ strategies,” said CEO Laura Nobles. “This award is an incredible recognition of the forward-thinking creativity, innovation, and strategy behind the Alpha-Stim social media marketing work, and the power of social media and community engagement in today’s world.”

The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. More than 300 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

“We started 2023 with the goals to increase brand awareness, overall organic social performance, and to drive the sales funnel downward. By the fall, we were not only able to achieve those goals but also drive direct purchases and appointments, and have a continually engaged online community with existing users and curious prospects,” said Bricker. “Now, we’re seeing messages and comments come in daily either touting how wonderful the Alpha-Stim technologies are or asking questions before trial. That is the goal right there, to get the community to talk to each other about the brand and products without you involved.”

About Pazanga Health Communications

Founded in 2006 with a mission to turn the traditional PR agency model on its head, Pazanga literally means “progress” in Lithuanian. Pazanga Health believes that every client deserves to have a “Navy SEAL”-like healthcare communication team, where every program is not only senior-led but also senior-driven. The company’s team consists of healthcare communication experts with deep industry knowledge and a unique storytelling capability that helps clients reach and influence stakeholders across the international healthcare spectrum. For more information, visit www.pazangahealth.com.

About the Stevie Awards

Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, the Stevie Awards for Sales & Customer Service, and the new Stevie Awards for Technology Excellence. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

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