FordDirect opens The Shop, a one-stop e-commerce platform for Ford Dealers and Lincoln Retailers
DEARBORN, Mich., Jan. 16, 2024 /PRNewswire/ -- FordDirect, a joint venture between Ford dealers, Lincoln retailers and Ford Motor Company, announced today the launch of a new e-commerce platform for dealer solutions called The Shop. The Shop is a curated online shopping experience designed for dealers to meet the challenges of operating in the evolving retail automotive business landscape beyond the products and services that FordDirect already provides to dealers. The Shop, powered by FordDirect, will provide dealers with access to vetted vendors that include pre-negotiated prices for products and services that dealerships need. This will help dealers spend less time searching for vendors and negotiating rates and give them a seamless way to learn about offerings and enroll in new solutions for their stores.
- DEARBORN, Mich., Jan. 16, 2024 /PRNewswire/ -- FordDirect, a joint venture between Ford dealers, Lincoln retailers and Ford Motor Company, announced today the launch of a new e-commerce platform for dealer solutions called The Shop.
- The Shop is a curated online shopping experience designed for dealers to meet the challenges of operating in the evolving retail automotive business landscape beyond the products and services that FordDirect already provides to dealers.
- The Shop, powered by FordDirect, will provide dealers with access to vetted vendors that include pre-negotiated prices for products and services that dealerships need.
- FordDirect continues to provide innovation that makes a difference to our operation," said Brian Godfrey, President, Pat Milliken Ford and FordDirect Board Chair.