Ooh

Talon strengthens International Programmatic OOH capabilities with Hivestack

Retrieved on: 
Tuesday, March 30, 2021
Online advertising, Ooh, Adtech, Out-of-home advertising

LONDON, March 30, 2021 /PRNewswire/ -- The Talon Group, the leading global independent Out of Home (OOH) agency, today announced a partnership between its International and German businesses, with Hivestack , a global adtech leader in programmatic digital OOH (DOOH).

Key Points: 
  • LONDON, March 30, 2021 /PRNewswire/ -- The Talon Group, the leading global independent Out of Home (OOH) agency, today announced a partnership between its International and German businesses, with Hivestack , a global adtech leader in programmatic digital OOH (DOOH).
  • It will also allow Talon's international division Plexus to place international 'export' business across borders, positioning international OOH as a digital 'platform' business for the first time.
  • We look forward to working with Talon to evolve Hivestack's capabilities to be able to execute on this cross-channel vision.
  • About Hivestack: Hivestack is the global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out-of-home (DOOH) advertising.

Sun Pacific Holding Corp’s Subsidiary Street Smart Outdoor Corp Announces Membership with Geopath to Expand Advertising Metrics and Reach

Retrieved on: 
Wednesday, March 3, 2021
Communication design, Out-of-home advertising, Advertising, Street furniture, Ooh, Articles

MANALAPAN, N.J., March 03, 2021 (GLOBE NEWSWIRE) -- Sun Pacific Holding Corp. (Other OTC: SNPW) announces that its wholly owned subsidiary, Street Smart Outdoor Corp (SSO) will become a member of Geopath, the not-for-profit organization that provides the industry-standard measurement currency for the out-of-home (OOH) advertising industry.

Key Points: 
  • MANALAPAN, N.J., March 03, 2021 (GLOBE NEWSWIRE) -- Sun Pacific Holding Corp. (Other OTC: SNPW) announces that its wholly owned subsidiary, Street Smart Outdoor Corp (SSO) will become a member of Geopath, the not-for-profit organization that provides the industry-standard measurement currency for the out-of-home (OOH) advertising industry.
  • Nicholas Campanella, CEO of Sun Pacific Holding Corp, stated, We are pleased to be joining Geopath and believe its approach to targeted advertising technologies for the OOH industry will support our strategy for expanding our market reach to targeted advertisers.
  • Geopath offers an opportunity to enhanced metrics that are key to advertisers both local and nationwide.
  • Street Smart Outdoor is a rapidly growing street furniture outdoor advertising company offer advertising space on bus shelters and bus benches, smart solar digital shelters, and place-based solar trash bins in small towns on high trafficked main roads.

Rapport Becomes First Media Agency to Offer All U.S. Clients Sustainable Out-of-Home Ad Products That Purify the Air

Retrieved on: 
Tuesday, February 23, 2021
Marketing, Advertising, Communications, Environment, Other Communications, Public relations, Investor relations, Ooh, Rapport, Offset, Media buying

Rapport, the global out-of-home (OOH) media buying and planning agency arm of IPG Mediabrands, today announced the launch of their newest offering for U.S. clients: Rapport Beyond billboards and related media products that effectively offset carbon emissions and purify the air.

Key Points: 
  • Rapport, the global out-of-home (OOH) media buying and planning agency arm of IPG Mediabrands, today announced the launch of their newest offering for U.S. clients: Rapport Beyond billboards and related media products that effectively offset carbon emissions and purify the air.
  • A single Rapport Beyond billboard has the capacity to offset twelve cars averaging 10,000 miles per year, the equivalent of planting 88 trees.
  • Rapport began testing sustainable OOH print ads in the spring of 2017, working with partners and vendors to perfect the technology for various outdoor environments.
  • As OOH becomes more engaging, interactive and content-driven, Rapport can seamlessly navigate through the ever-evolving media landscape.

AdQuick Announces the Appointment of Brian Schwartz to Board of Directors

Retrieved on: 
Wednesday, February 10, 2021
Ooh, Out-of-home advertising, Advertising

LOS ANGELES, Feb. 10, 2021 /PRNewswire-PRWeb/ -- AdQuick, the top out-of-home (OOH) advertising marketplace in the world, today announced the appointment of Brian Schwartz as a new board member.

Key Points: 
  • LOS ANGELES, Feb. 10, 2021 /PRNewswire-PRWeb/ -- AdQuick, the top out-of-home (OOH) advertising marketplace in the world, today announced the appointment of Brian Schwartz as a new board member.
  • "Brian has held integral roles in major marketing organizations, as well as a number of board positions with high growth, next-gen companies," said Matt O'Connor, co-founder, and CEO of AdQuick.
  • "AdQuick excites me because it's bringing the oldest form of advertising into modern times," said Brian Schwartz.
  • "By leveraging technology to make out-of-home advertising accessible to all, AdQuick is permanently changing the marketplace for the better.

AdQuick Introduces Free Out-of-Home Advertising Media Planner

Retrieved on: 
Thursday, January 21, 2021
Advertising, Application software, Emacs, Planner, Media planning, Ooh, Artificial intelligence, Software, Project management software

"The OOH Media Planner is like putting the mind of an expert media planner into a software.

Key Points: 
  • "The OOH Media Planner is like putting the mind of an expert media planner into a software.
  • To use the planner, users would provide basic campaign parameters like goal, flight dates, and geography leaving the OOH Media Planner to provide the rest.
  • "The OOH Media Planner helps users expand their media mix in order to create multi-touch, multi-channel media buys in a data-driven way while saving hours and hours of planning time."
  • The OOH Media Planner joins AdQuick's growing product line-up, which includes AdQuick Pro , AdQuick DSP and AdQuick SMB .

Global Out-of-Home Advertising Market Report 2020-2030 Featuring Daktronics, JCDecaux, Lamar, OUTFRONT Media, Stroe, Clear Channel Outdoor , Exterion Media, oOh!media, Intersection and Watchfire Signs

Retrieved on: 
Tuesday, January 12, 2021
Marketing, Companies, JCDecaux, Ooh, Out-of-home advertising, Business, OOh!media, Billboard, Outfront Media, Daktronics, Out Front, Advertising

DUBLIN, Jan. 12, 2021 /PRNewswire/ -- The "Out-of-Home Advertising Global Market Report 2020-30: COVID-19 Growth and Change" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • DUBLIN, Jan. 12, 2021 /PRNewswire/ -- The "Out-of-Home Advertising Global Market Report 2020-30: COVID-19 Growth and Change" report has been added to ResearchAndMarkets.com's offering.
  • Major players in the OOH (Out-of-home) advertising market are Daktronics Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media, Inc., Stroer SE & Co. KGaA, Clear Channel Outdoor Holdings Inc., Exterion Media, oOh!media Limited, Intersection and Watchfire Signs.
  • The market is then expected to recover and reach $31.05 billion in 2023 at a CAGR of 6.8%.
  • The OOH market covered in this report is segmented by type into billboard; transport; street furniture; transit displays; others.

Global Out-of-Home Advertising Market Report 2020: 2019-2023F, 2025F, & 2030F - ResearchAndMarkets.com

Retrieved on: 
Monday, January 11, 2021
Marketing, Advertising, Communications, Marketing, Out-of-home advertising, Ooh, Advertising, Billboard

The "Out-of-Home Advertising Global Market Report 2020-30: COVID-19 Growth and Change" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Out-of-Home Advertising Global Market Report 2020-30: COVID-19 Growth and Change" report has been added to ResearchAndMarkets.com's offering.
  • The global OOH (Out-of-home) advertising market is expected to grow from $25.29 billion in 2019 to $25.49 billion in 2020 at a compound annual growth rate (CAGR) of 0.8%.
  • The OOH market covered in this report is segmented by type into billboard; transport; street furniture; transit displays; others.
  • Global Out-of-Home Advertising Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion

Circle Graphics Enters the Digital Billboard Market

Retrieved on: 
Monday, January 4, 2021
Graphic design, Computer graphics, Communication design, Longmont, Colorado, Graphics, ATI Technologies, Display resolution, Ooh, Visual arts, Electronic engineering

LONGMONT, Colo., Jan. 4, 2021 /PRNewswire/ --Circle Graphics, Inc. ("Circle"), a leading producer of grand and large-format digital graphics owned by an affiliate of H.I.G.

Key Points: 
  • LONGMONT, Colo., Jan. 4, 2021 /PRNewswire/ --Circle Graphics, Inc. ("Circle"), a leading producer of grand and large-format digital graphics owned by an affiliate of H.I.G.
  • Rod Rackley, President of OOH at Circle Graphics, states, "Anthem continues Circle's tradition of leadership in serving the OOH market by delivering innovative, high quality, and lower cost-of-ownership digital displays, which expands the portfolio of products Circle offers to our OOH partners.
  • Founded in 2000, Circle Graphics produces best-in-class digital graphics for consumers, professionals, and businesses through two distinct divisions: Online Wall Dcor and Out-of-Home Visual Solutions.
  • Circle Graphics' Out-of-Home Visual Solutions segment represents the leading large-format digital graphics provider to billboard operators with a growing offering in branded business signage to small and medium-sized businesses.

Out of Home Advertising Association of America's 2020 Media Plan of the Year Awards Names Kinetic Worldwide For Facebook's "Thank You" Campaign

Retrieved on: 
Thursday, December 17, 2020
Billboards, Ooh, Street furniture, Out-of-home advertising

This year's OOH Media Plan of the Year went to Kinetic Worldwide for its Facebook campaign encouraging users to acknowledge and thank frontline workers who are keeping communities running during the ongoing COVID pandemic.

Key Points: 
  • This year's OOH Media Plan of the Year went to Kinetic Worldwide for its Facebook campaign encouraging users to acknowledge and thank frontline workers who are keeping communities running during the ongoing COVID pandemic.
  • Furthermore, the positive nature of the effort was further supported by OOH companies who provided additional bonus advertising in San Francisco and New York.
  • The Vistar Media campaign spanned two initiatives, which incorporated DOOH across its separate "Summer Celebration" and "End of Q3" campaigns.
  • OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel.

Wrapify, Kiwibot and Gong Partner for First Autonomous Bot Delivery OOH Campaign

Retrieved on: 
Wednesday, December 2, 2020
Musical instruments, Music, Gongs, Idiophones, Marching percussion, Orchestral percussion, Ooh

Robotic delivery services can promise contactless delivery, a highly sought-after service under mandates of social distancing.

Key Points: 
  • Robotic delivery services can promise contactless delivery, a highly sought-after service under mandates of social distancing.
  • Gong has launched a campaign with Kiwibot on the streets of San Jose leveraging Boost by Wrapify s offline-to-online advertising for transit OOH.
  • "We're always looking for ways to cut through the noise," explained Udi Ledergor, chief marketing officer at Gong.
  • This campaign is a first-of-its-kind for autonomous bot delivery and of many other vehicle mediums for the Boost by Wrapify Platform.