Ooh

Clear Channel Outdoor Ignites New Automotive Recovery Resource, Spikes Dealer Brand Sales 15%

Retrieved on: 
Monday, July 27, 2020
Out-of-home advertising, Clear Channel Outdoor, Advertising, Ooh, Marketing, Communication, Mass media

NEW YORK, July 27, 2020 /PRNewswire/ -- Clear Channel Outdoor (CCO) (NYSE: CCO)today announced another industry first as its CCO RADAR suite of solutionsnow delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales.

Key Points: 
  • NEW YORK, July 27, 2020 /PRNewswire/ -- Clear Channel Outdoor (CCO) (NYSE: CCO)today announced another industry first as its CCO RADAR suite of solutionsnow delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales.
  • This RADARProof innovation is the nation's first ad tech solution to make the connection between vehicle sales and consumer exposure to OOH advertising.
  • As states begin reopening and consumers take to the road once again, RADARProof can be the key that accelerates the auto industry's rebound.
  • "With the automotive industry starting to rebound across the country, RADAR's suite of ad solutions can give auto advertisers the boost they need to gain sales traction.

Global Digital OOH Market (2020 to 2024) - Featuring JCDecaux, Lamar Advertising & oOh!media Among Others - ResearchAndMarkets.com

Retrieved on: 
Wednesday, July 15, 2020
Advertising, Communications, Out-of-home advertising, Communication design, Ooh, Advertising, Communication

The digital ooh market is poised to grow by $ 3.78 bn during 2020-2024 progressing at a CAGR of 4% during the forecast period.

Key Points: 
  • The digital ooh market is poised to grow by $ 3.78 bn during 2020-2024 progressing at a CAGR of 4% during the forecast period.
  • The reports on digital ooh market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
  • The market is driven by the benefits of OOH advertisements over traditional advertisements, interactive OOH advertising and decline in competition from print advertising.
  • This study identifies use of ai in OOH advertising as one of the prime reasons driving the digital ooh market growth during the next few years.

Wrapify Releases First-of-Its-Kind OOH Measurement and Attribution Dashboard

Retrieved on: 
Tuesday, July 14, 2020
Digital technology, Computing, Business, Ooh, Dashboard

"It is really exciting to see attribution technology persist across the OOH ecosystem, said Udi Ledergor, CMO at Gong.

Key Points: 
  • "It is really exciting to see attribution technology persist across the OOH ecosystem, said Udi Ledergor, CMO at Gong.
  • With these new dashboard features, Wrapify is leading the way among OOH providers by giving brands the insights they need to make the most of their media investments.
  • Wrapify continues to innovate its digital OOH offering for brands and agencies with improved data visualization, retargeting and OOH attribution metrics that are accessible online a first-of-its-kind for a moving OOH placement.
  • With our newest Dashboard updates to the platform, customizing your brands ROI for OOH is now possible.

Vistar Media and Vibenomics Partner for First Programmatic Audio Out-of-Home Offering

Retrieved on: 
Tuesday, June 23, 2020
Marketing, Data management, Advertising, Communications, Technology, Audio, Video, Networks, Ooh, Vistar Media, Vibenomics

Vibenomics , a location-based Audio Out-of-Home (AOOH) advertising and experience company, today announced its partnership with Vistar Media , the leading global provider of software for digital out-of-home (DOOH).

Key Points: 
  • Vibenomics , a location-based Audio Out-of-Home (AOOH) advertising and experience company, today announced its partnership with Vistar Media , the leading global provider of software for digital out-of-home (DOOH).
  • Vistar Media is a pioneer and leader in the programmatic OOH space, said Brent Oakley, co-founder and CEO at Vibenomics.
  • Vibenomics selected Vistar as their ad serving & programmatic software provider because of Vistars expertise in handling the nuances of location-based OOH and digital programmatic.
  • Vistar chose to partner with Vibenomics and to embrace audio out-of-home because it provides our marketers with the ability to reach a consumer near the point-of-purchase in a retail environment, said Michael Provenzano, CEO and co-founder, Vistar Media.

AdQuick.com Launches Programmatic Software to Take the Risk and Uncertainty Out of Out-of-Home Advertising

Retrieved on: 
Tuesday, June 23, 2020
Marketing, Online advertising, Digital marketing, Advertising, Out-of-home advertising, Ooh, Google Ads, Demand-side platform, Targeted advertising

LOS ANGELES, June 23, 2020 /PRNewswire/ -- AdQuick.com, the Out-of-Home (OOH) AdTechcompany, today announced its new programmatic demand-side platform (DSP) for Digital OOH (DOOH).

Key Points: 
  • LOS ANGELES, June 23, 2020 /PRNewswire/ -- AdQuick.com, the Out-of-Home (OOH) AdTechcompany, today announced its new programmatic demand-side platform (DSP) for Digital OOH (DOOH).
  • AdQuick's DSP offers unparalleled access to digital screens with 48-hour attribution reporting, multiple SSP integrations, and geospatial audiences targeting.
  • We've created a software that runs like Google Adwords for Out-of-Home and that is going to usher in an entire new generation of marketers into the channel."
  • AdQuick.comis the easiest way to purchase and measure outdoor advertising and is buildingthe operating system to bring the OOH industry online.

Foxpoint Accelerates Growth By Acquiring Landmark Digital Media Site In Times Square

Retrieved on: 
Thursday, May 28, 2020
Communication design, Lincoln Highway, Theater District, Manhattan, Times Square, Ooh, Clutter, Advertising, Communication, New York City

NEW YORK, May 28, 2020 /PRNewswire/ --Foxpoint Media ("Foxpoint") a leading provider in OOH (Out-of-Home) advertising sales & development, today announced the launch of a new Times Square spectacular digital display.

Key Points: 
  • NEW YORK, May 28, 2020 /PRNewswire/ --Foxpoint Media ("Foxpoint") a leading provider in OOH (Out-of-Home) advertising sales & development, today announced the launch of a new Times Square spectacular digital display.
  • Considered the mecca of experiential OOH media, approximately 330,000 people pass through Times Square daily with an estimated 50 million visitors annually.
  • "We are pleased to continue our presence in Times Square," said Jim Neumann, Chief Executive Officer of Foxpoint.
  • "This significant location provides advertisers an opportunity to get Times Square exposure without the Times Square clutter."

Out of Home Advertising Community is #SendingLove across the Globe in the World's Largest User-Generated Digital Out of Home Campaign

Retrieved on: 
Monday, May 18, 2020
Ooh, Advertising

The campaign runs on advertising space donated by over 70 media owners across 153 cities making it the biggest User-Generated-Content campaign ever to run on digital Out of Home.

Key Points: 
  • The campaign runs on advertising space donated by over 70 media owners across 153 cities making it the biggest User-Generated-Content campaign ever to run on digital Out of Home.
  • Created by Grand Visual, the campaign encourages participants to send love to those in places they cannot travel to, by getting creative with the heart-hand symbol and uploading their pictures and locations to www.sendinglove.to .
  • The campaign is facilitated by Plexus, Talon's global OOH network, and The World Out of Home Organization (WOO) and its members, who along with their partners have built a campaign with true international reach and a total OOH media value of $15 Million.
  • Dan Dawson, CCO, Grand Visual said:"We set out with one thing in mind, to provide people with the opportunity to send love to their favourite places around the world.

Pre & Post COVID-19 Market Estimates- Digital OOH Market 2019-2023 | Benefits of OOH Advertising to Boost Growth | Technavio

Retrieved on: 
Monday, April 27, 2020
Advertising, Communications, JCDecaux, Out-of-home advertising, Companies, Outfront Media, Ooh, Benchmarking, Clear Channel Outdoor, Out Front, Market research, Business

Our digital ooh market report covers the following areas:

Key Points: 
  • Our digital ooh market report covers the following areas:
    This study identifies use of AI in OOH advertising as one of the prime reasons driving the digital OOH market growth during the next few years.
  • We provide a detailed analysis of vendors operating in the digital OOH market, including some of the vendors such as Clear Channel Outdoor Holdings Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media Inc., and Strer SE & Co. KGaA.
  • Backed with competitive intelligence and benchmarking, our research reports on the digital OOH market are designed to provide entry support, customer profile and M&As as well as go-to-market strategy support.
  • Register for a free trial today and gain instant access to 17,000+ market research reports.

Vibenomics Raises $6 Million to Accelerate Dominance of Audio Out-of-Home™ Advertising

Retrieved on: 
Tuesday, April 21, 2020
Software, Mobile, Wireless, Professional services, Internet, Supermarket, Venture capital, Technology, Convenience store, Retail, Marketing, Advertising, Audio, Video, Communications, Marketing, Merchandising, Market economics), Microeconomics, Communication design, Out-of-home advertising, Advertising, Retail, Online shopping, Ooh, Shoppers Drug Mart, Convenience store, Vibenomics, BIP Capital:

Vibenomics , a location-based Audio Out-of-Home advertising and experience company, today announced it has raised $6 million in Series A funding to further its momentum in the advertising market.

Key Points: 
  • Vibenomics , a location-based Audio Out-of-Home advertising and experience company, today announced it has raised $6 million in Series A funding to further its momentum in the advertising market.
  • The funds will largely support the expansion of convenience stores and grocery retailers in the Vibenomics Audio OOH Advertising Marketplace.
  • The company enables brands to talk to shoppers directly at the point-of-sale inside thousands of retail locations through Audio OOH advertising, impacting immediate purchase decisions.
  • According to a recent study by MAGNA, listeners are 35% more receptive and open to audio ads than viewers.

New OOH Agency, Quan Media Group, Launches with Who’s Who of Direct Economy Brand Stars

Retrieved on: 
Wednesday, February 5, 2020
Marketing, Advertising, Communications, Home computers, Computer architecture, Computers, CAC 40, Publicis, Ooh, Quan, Contiki

Quan Media Group , the Out-Of-Home (OOH) agency for the modern brand, formally launched today with an all-star client roster, including Banza, Contiki, Dagne Dover, Daily Harvest and Ro.

Key Points: 
  • Quan Media Group , the Out-Of-Home (OOH) agency for the modern brand, formally launched today with an all-star client roster, including Banza, Contiki, Dagne Dover, Daily Harvest and Ro.
  • Quan Media group specializes in working with modern brands to maximize the reach and effectiveness of their OOH investments while emphasizing attribution.
  • Earlier in his career, Rappaport served in key roles at Zenith Media (Publicis) working across several media channels including print, OOH and sponsorship evaluation.
  • Quan Media Group was founded with the goal of delivering a personalized approach to buying & planning Out of Home Media with an emphasis on strategy and attribution.