Out-of-home advertising

VSBLTY ENTERS DEFINITIVE AGREEMENT TO ACQUIRE SHELF NINE

Retrieved on: 
Wednesday, October 25, 2023
Security (finance), Medium, Shelf, Acquisition, Radio, Transaction, CSE, OTCQB, Asset purchase agreement, Employment, USD, Out-of-home advertising, Advertising, AI, Collection, Sales management, Online shopping, Video game, Closing

PHILADELPHIA, Oct. 25, 2023 /PRNewswire/ -- VSBLTY Groupe Technologies Corp. (the "Company" or "VSBLTY") (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt 5VS), a leading AI software provider of security and retail analytics technology, is pleased to announce that it has entered into a definitive purchase agreement dated October 19, 2023 (the "Purchase Agreement") to acquire Shelf Nine LLC ("Shelf Nine"), a leader in retail media networks. 

Key Points: 
  • PHILADELPHIA, Oct. 25, 2023 /PRNewswire/ -- VSBLTY Groupe Technologies Corp. (the "Company" or "VSBLTY") (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt 5VS), a leading AI software provider of security and retail analytics technology, is pleased to announce that it has entered into a definitive purchase agreement dated October 19, 2023 (the "Purchase Agreement") to acquire Shelf Nine LLC ("Shelf Nine"), a leader in retail media networks.
  • VSBLTY software enables these networks to deliver brands and retailers "first of its kind" computer vision driven data analytics about their customers.
  • Pursuant to the Purchase Agreement, VSBLTY will also settle USD$132,900 in existing debts of Shelf Nine through the issuance of 3,322,500 Shares to the creditor, Village Super Market, Inc. ("Village").
  • At Closing, VSBLTY, through its wholly-owned subsidiary, VSBLTY, Inc. ("Subco"), has also agreed to assume approximately US$336,096.67 in existing promissory notes of Shelf Nine the ("Loan").

Screenverse Delivers Best-In-Class Measurement to its Partners and Buyers, with PerView

Retrieved on: 
Thursday, July 13, 2023
Haney Place Exchange, Advertising, OOH, Digital, DOOH, Out-of-home advertising, COVID, Master, Cryptocurrency, Sales

This groundbreaking measurement solution, developed in accordance with the OAAA OOH Impression Measurement Guidelines , enables Screenverse to deliver accurate and dynamic reach, frequency, and impression measurement for its network partners.

Key Points: 
  • This groundbreaking measurement solution, developed in accordance with the OAAA OOH Impression Measurement Guidelines , enables Screenverse to deliver accurate and dynamic reach, frequency, and impression measurement for its network partners.
  • With PerView, Screenverse receives comprehensive impression, reach, and frequency measurement across their different DOOH networks, which can be broken out by different geographies, consumer segments, and timeframes.
  • The adoption of the PerView measurement solution by Screenverse marks a significant milestone, solidifying the company's dedication to delivering reliable and comprehensive measurement solutions to its clients.
  • By utilizing PerView, Screenverse aims to elevate the industry's measurement capabilities, empower advertisers, and maximize the impact of DOOH campaigns.

LIL NAS X & YSL BEAUTÉ U.S. ARE PROVOCATIVE CHANGE-MAKERS WHO PUSH THE BOUNDARIES FOR THE NEXT GENERATION

Retrieved on: 
Wednesday, June 7, 2023
Quartz, Music, Partnership, Freedom, Face, Out-of-home advertising, NU, Eye, Icon, Individual, Multimedia, Attitude, Creativity, YSL, Eyelid, Lil Nas X, Love, Touche, NEXT, Country code top-level domains with commercial licenses, Cheek, Columbia Records, LNX, Computer data storage, Cosmetics, Gold

"What we love about Lil Nas X is his bold approach to self–expression, using makeup as a creative outlet.

Key Points: 
  • "What we love about Lil Nas X is his bold approach to self–expression, using makeup as a creative outlet.
  • The power of makeup is endless – and who better than Lil Nas X to demonstrate it?"
  • "Columbia Records is thrilled to continue our incredible relationship with YSL Beaute and Lil Nas X.
  • Lil Nas X and YSL Beauté share a desire to defy trends and define new ones so that, together, we can push the boundaries and shape a new future.

EMC Outdoor Announces the Addition of Deana Poole as SVP of Client Partnerships

Retrieved on: 
Wednesday, May 3, 2023
National Association of Broadcasters, Lead, Senior, WPEN, EMC, Creativity, Radio, Radio Wayne, National Association, Out-of-home advertising, Trailblazer, Fanaticism, McLarney, Sales

PHILADELPHIA, May 3, 2023 /PRNewswire/ -- EMC Outdoor is pleased to announce the appointment of industry veteran Deana Poole as Senior Vice President of Client Partnerships.

Key Points: 
  • Industry veteran Deana Poole joins long-standing Out of Home specialist agency EMC Outdoor as Senior Vice President of Client Partnerships.
  • PHILADELPHIA, May 3, 2023 /PRNewswire/ -- EMC Outdoor is pleased to announce the appointment of industry veteran Deana Poole as Senior Vice President of Client Partnerships.
  • Deana said, "I am thrilled to be joining the team at EMC Outdoor!
  • In her new role, Deana will focus on developing new client relationships, expanding EMC's client portfolio, and driving success for her clients.

EMC Outdoor Announces the Addition of Helen Kim as SVP of Client Services

Retrieved on: 
Tuesday, October 18, 2022
LG Electronics, Horizon, Mars (chocolate bar), Xbox, VP, Strategic planning, McLarney, OOH, Universal McCann, Operation, Out-of-home advertising, Senior, SVP, Electronics, Universal, Industry, Wendy's, EMC, Leadership, Management

PHILADELPHIA, Oct. 18, 2022 /PRNewswire/ -- EMC Outdoor is pleased to announce the appointment of industry veteran Helen Kim as SVP of Client Services.

Key Points: 
  • Industry veteran Helen Kim has joined long-standing Out of Home specialist agency EMC Outdoor as Senior Vice President of Client Services.
  • PHILADELPHIA, Oct. 18, 2022 /PRNewswire/ -- EMC Outdoor is pleased to announce the appointment of industry veteran Helen Kim as SVP of Client Services.
  • EMC Outdoor is pleased to announce the appointment of industry veteran Helen Kim as SVP of Client Services.
  • EMC President, Christie Massey said, "Helen's extensive background in OOH and client relationship management has already had a positive impact on our company.

Outdoorlink, Inc. Acquires SignBird in a Strategic Move to Offer State-of-the-Art Billboard Marketing Services

Retrieved on: 
Thursday, September 22, 2022
Investment, Aircraft, Lighting, GLOBE, Marketing, Jennings, Growth, Acquisition, Photography, Industry, Out-of-home advertising, SmartLink, Sales

Outdoorlink has made it clear that SignBird will still retain its brand identity, operations, and unique suite of marketing offerings.

Key Points: 
  • Outdoorlink has made it clear that SignBird will still retain its brand identity, operations, and unique suite of marketing offerings.
  • SignBird is founded and led by John James, a former billboard company account executive who saw the need to take the burden of marketing off the shoulders of billboard operators.
  • "This acquisition brings new opportunities to SignBird and we are very excited to have been welcomed into the Outdoorlink family.
  • SignBird , an out-of-home marketing company, helps operators create eye-catching content that's designed to sell their billboard ad space.

DPAA and Quotient Announce 2nd DOOH CPG Event: June 9, 1pm EST

Retrieved on: 
Tuesday, May 31, 2022
Software, Social Media, Internet, Marketing, Advertising, Data Management, Communications, Technology, Linda, Digital, Software, Forecasting, Social media, CVS, Haney Place Exchange, CPG, News, Out-of-home advertising, Association, Clorox, DOOH, Research, Chief commercial officer, Procter & Gamble, Program, Technology, Head, Sale, Ecosystem, General Mills, Advertising, SVP, Database, Growth, OOH, NYSE, CEO, Public relations, Online shopping, Unilever, DPAA, Quotient, Omnichannel

Last years CPG event with Quotient was such a success, many of our brand and agency partners asked for more, said Barry Frey, President & CEO of DPAA.

Key Points: 
  • Last years CPG event with Quotient was such a success, many of our brand and agency partners asked for more, said Barry Frey, President & CEO of DPAA.
  • We are pleased to be working with Quotient on another must attend event for all involved in the consumer packaged goods business.
  • DOOH continues to play a strategic role in reaching shoppers at both the path of purchase and point of sale.
  • This will be an opportunity to share our learnings and talk about whats next for the future of DOOH.

Sage+Archer Joins Vistar Media to Accelerate Programmatic OOH Across Europe

Retrieved on: 
Thursday, May 12, 2022
Marketing, Advertising, Communications, Technology, Software, Networks, Cortex, Heineken, Digital, API, Software, Â, Out-of-home advertising, DOOH, S+A, DSP, SSP, HTML5, Heart, OMD, Software as a service, Acquisition, Entrepreneurship, Growth, CEO, Video game, Online shopping, Performance Food Group

Through this deal, Sage+Archer gains a strategic influx of capital to accelerate growth across Europe, now backed by Vistars global programmatic marketplace.

Key Points: 
  • Through this deal, Sage+Archer gains a strategic influx of capital to accelerate growth across Europe, now backed by Vistars global programmatic marketplace.
  • As two groups dedicated to delivering value to advertisers and agencies through advanced programmatic platform technology, there was a natural fit between Sage+Archer and Vistar.
  • Im thrilled that we will now have the capital, organizational support and global perspective of Vistar to fuel our next phase of growth.
  • Vistar Media is the leading global provider of programmatic technology for out-of-home, bringing enterprise-grade software that was purpose-built for the unique requirements of digital signage.

Drew Barrymore Joins Grove Collaborative to Build a Plastic-Free Future

Retrieved on: 
Thursday, April 7, 2022
Baby, Maternity, Other Retail, Other Consumer, Specialty, Pets, Cosmetics, Retail, Environment, Home Goods, Consumer, Parenting, Company, The Drew Barrymore Show, Bleecker Street, Family, Sale, Form, Multimedia, NYSE, Collaboration, CPG, Global Brands Group, Music, SPAC, SEC, Out-of-home advertising, Recycling, Perception, Radio, Seventh generation, Screen Actors Guild Awards, CEO, Food, Name, Walmart, Virgin Group, The Women on the 6th Floor, Prospectus, Industry, Plastic, Securities Exchange Act of 1934, Person, Securities Act of 1933, Never Been Kissed, HBO, Netflix, Golden Globe Awards, Flower Films, Target, Beauty, Acquisition, Santa Clarita Diet, Partnership, Citrus, Security (finance), Duplex, Grey Gardens

View the full release here: https://www.businesswire.com/news/home/20220407005267/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20220407005267/en/
    Drew Barrymore joins Grove Collaborative as an investor and first-ever Global Brand and Sustainability Advocate.
  • With a flexible monthly delivery model and access to knowledgeable Grove Guides, Grove makes it easy for everyone to build sustainable routines.
  • Drew Barrymore was born in Culver City, California, into a revered acting family that includes, among many others, her grandfather John Barrymore.
  • There can be no assurance that future developments affecting VGII or Grove will be those that we have anticipated.

FreshDirect Delivers More Than Groceries in Their Latest OOH Campaign

Retrieved on: 
Thursday, February 24, 2022
New York City Subway stations, OOH, Creativity, FreshDirect, Out-of-home advertising, OUTFRONT, Intelligence, NYSE, Tomorrow.io, Technology, Weather, Public relations, Tunnel, Food

NEW YORK, Feb. 24, 2022 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE:OUT) launches its first MOMENTS by OUTFRONT sponsored campaign with FreshDirect, delivering compelling content and delicious recipes to consumers in a new shoppable OOH campaign.

Key Points: 
  • NEW YORK, Feb. 24, 2022 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE:OUT) launches its first MOMENTS by OUTFRONT sponsored campaign with FreshDirect, delivering compelling content and delicious recipes to consumers in a new shoppable OOH campaign.
  • The FreshDirect campaign also includes dynamic creative ad units that trigger contextual messaging changes based on the latest weather conditions.
  • "We are thrilled to partner with FreshDirect and Quan Media Group on this innovative new campaign," said Andrew Miller, Vice President Innovation and Product Engagement, OUTFRONT.
  • The entire campaign was spearheaded and executed by Quan Media Group, the Out of Home agency of record for FreshDirect.