The Stars Group Launches ‘Stars £100 Million Challenge’ World Cup Promotion
The Stars Group today announced the launch of the Stars 100 Million Challenge, a free-to-enter World Cup promotion across PokerStars, BetStars and PokerStars Casino which if awarded will be one of the largest prizes in sports betting history.
- The Stars Group today announced the launch of the Stars 100 Million Challenge, a free-to-enter World Cup promotion across PokerStars, BetStars and PokerStars Casino which if awarded will be one of the largest prizes in sports betting history.
- First entry into the Stars 100 Million Challenge is free and will close the day before the opening World Cup match between Russia and Saudi Arabia.
- "The Stars 100 Million Challenge will also allow us to become part of the enormous global betting interest in the World Cup and will make The Stars Group the place to be while watching the action this summer."
- The Stars 100 Million Challenge is The Stars Group's first official cross-vertical, multi-market promotion, encompassing PokerStars, BetStars and PokerStars Casino.