China's First English Case Studies Collection in the Brand Public Relations and Marketing Industry Gains Favor from International Business Schools
BEIJING, Aug. 30, 2023 /PRNewswire/ -- According to 17PR reports: the first English case studies collection in China's brand public relations and marketing industry, titled Public Relations Case Studies, compiled by the China Golden Flag Award Committee and published by McGraw-Hill Education, has gained recognition from prestigious business schools worldwide since its global publication in 2022.
- BEIJING, Aug. 30, 2023 /PRNewswire/ -- According to 17PR reports: the first English case studies collection in China's brand public relations and marketing industry, titled Public Relations Case Studies, compiled by the China Golden Flag Award Committee and published by McGraw-Hill Education, has gained recognition from prestigious business schools worldwide since its global publication in 2022.
- Currently, 110 university professors have plans to acquire this collection to explore China's business environment and marketing system for brand marketing and international trade studies.
- It carefully selects 24 brand public relations and marketing cases that received the Golden Flag Award's Gold Prize during 2019 and 2021.
- These cases cover various professional categories, including corporate social responsibility, brand communication, marketing effectiveness, public relations activities, and digital marketing.