all® Laundry Detergent Brand Announces all® sensitive fresh™, a 2024 'Product of the Year USA' Winner
STAMFORD, Conn., April 10, 2024 /PRNewswire/ -- The makers of all® free clear—the #1 detergent brand recommended by dermatologists, allergists and pediatricians for sensitive skin—today announced a new addition to its lineup of laundry products, all® sensitive fresh™. all® sensitive fresh™ was developed with a "Spring Breeze" hypoallergenic scent, is 100% free of dyes and removes 99% of top every day and seasonal allergens*. Already receiving high praise, the new detergent was recently named a 2024 winner of the largest consumer-voted awards program centered around product innovation, Product of the Year USA—a survey of 40,000 people by Kantar—in the laundry detergent category.
- Already receiving high praise, the new detergent was recently named a 2024 winner of the largest consumer-voted awards program centered around product innovation, Product of the Year USA —a survey of 40,000 people by Kantar—in the laundry detergent category.
- "The all® brand is committed to developing laundry products that meet the needs of all consumers," said Julia Galotto, Vice President of Marketing at Henkel.
- The laundry detergent will be available at Walmart, Target and other national retailers in-store and online later this month.
- all® sensitive fresh™ joins a diverse portfolio of all® laundry detergent products made to address an array of sensitive skin laundry needs including liquid laundry detergent, mighty pacs®, fabric softener and dryer sheets.