Lithia Motors' Evolving Customer-Centric Strategy Drives Marketing Leadership Changes
LAD's 50-50 strategic plan is a uniquely compelling combination of traditional store networks aligned with a fast-growing Driveway e-commerce channel.
- LAD's 50-50 strategic plan is a uniquely compelling combination of traditional store networks aligned with a fast-growing Driveway e-commerce channel.
- Ms. Celeste is an alum of NBC Universal, DreamWorks Animation, The Walt Disney Company, and Lithia Motors.
- Fully aligned with this strategy is the transition of Tom Dobry to Vice President of Marketing.
- LAD's omni-channel strategy will continue to pragmatically disrupt the industry by leveraging experienced teams, vast owned inventories, technology, and physical network.