Diamond Sports Group Names Michael Schneider Chief Operating Officer and General Manager of Bally Sports Direct-to-Consumer Business
Diamond Sports Group (Diamond), a subsidiary of Sinclair Broadcast Group (NASDAQ: SBGI), today announced Michael Schneider has been named Chief Operating Officer and General Manager of Bally Sports+, its new direct-to-consumer (DTC) sports division.
- Diamond Sports Group (Diamond), a subsidiary of Sinclair Broadcast Group (NASDAQ: SBGI), today announced Michael Schneider has been named Chief Operating Officer and General Manager of Bally Sports+, its new direct-to-consumer (DTC) sports division.
- Schneider also oversaw brand marketing and strategy, audience development, live and licensed content marketing, social media, sports marketing and the day-to-day performance of Hulu + Live TV.
- He is a terrific addition to the team as we build out the Bally Sports+ offering, its exclusive content and passionate fan community.
- The 19 regional networks, owned-and-operated by Sinclair Broadcast Group, include, Bally Sports Arizona, Bally Sports Detroit, Bally Sports Florida, Bally Sports Great Lakes, Bally Sports Indiana, Bally Sports Kansas City, Bally Sports Midwest, Bally Sports New Orleans, Bally Sports North, Bally Sports Ohio, Bally Sports Oklahoma, Bally Sports San Diego, Bally Sports SoCal, Bally Sports South, Bally Sports Southeast, Bally Sports Southwest, Bally Sports Sun, Bally Sports West and Bally Sports Wisconsin.