ABM

Terminus Expands Measurement and Engagement Capabilities in Account-Based Platform; Now Measures Traditional and ABM Programs in a Single Scorecard

Retrieved on: 
Wednesday, April 17, 2019
Technology, Data management, Software, Other Technology, Professional services, Other Professional Services, Communications, Advertising, Marketing, Marketing, Market economics), Business economics, Advertising, Information privacy, Online advertising, Communication design, General Data Protection Regulation, ABM, LinkedIn, Targeted advertising

Terminus capstone feature, Account-based Scorecard, has the deepest measurement capabilities of any ABM platform, offering the only account-to-revenue view of account-based and traditional marketing program performance.

Key Points: 
  • Terminus capstone feature, Account-based Scorecard, has the deepest measurement capabilities of any ABM platform, offering the only account-to-revenue view of account-based and traditional marketing program performance.
  • View the full release here: https://www.businesswire.com/news/home/20190417005246/en/
    The account-centric measurement capability incorporates outbound and inbound activities executed by both marketing and sales teams into a single scorecard and reporting framework.
  • Additionally, Terminus now provides digital advertising capabilities reaching audiences in global markets and enabling account-level targeting across all regions around the world.
  • The new display advertising is fully GDPR and CCPA compliant alongside the already available integration to LinkedIn for global reach.

RollWorks Announces ABM App on Salesforce AppExchange, The World's Leading Enterprise Apps Marketplace

Retrieved on: 
Monday, April 15, 2019
Technology, Software, Search engine marketing, Search engine optimization, Communications, Advertising, Marketing, Public relations, Investor relations, Marketing, Market economics), Microeconomics, salesforce.com, Digital marketing, Account-based marketing, ABM, Product marketing, Engagio

RollWorks, a division of AdRoll Group, today publicly announced the availability of the RollWorks ABM App on Salesforce AppExchange to allow marketers to easily connect and utilize their Salesforce data in their account-based marketing (ABM) campaigns.

Key Points: 
  • RollWorks, a division of AdRoll Group, today publicly announced the availability of the RollWorks ABM App on Salesforce AppExchange to allow marketers to easily connect and utilize their Salesforce data in their account-based marketing (ABM) campaigns.
  • Built on the Salesforce Platform, the RollWorks ABM App is currently available on AppExchange at: https://appexchange.salesforce.com/listingDetail?listingId=a0N3A00000EJH...
    The pressure on B2B marketers to drive measurable revenue impact is higher than ever.
  • The RollWorks ABM App makes it easier for marketers to leverage prospect and customer data in Salesforce to run targeted digital marketing campaigns.
  • Specific features of the RollWorks ABM App include:
    Audience management Sync account and contact data from Salesforce to RollWorks to define target audiences.

atEvent Collaborates with Marketo to Extend Account-Based Marketing Capabilities to Event Marketing

Retrieved on: 
Monday, March 25, 2019
Technology, Data management, Internet, Software, Mobile, Wireless, Communications, Advertising, Marketing, Adobe Inc., Email marketing software, Marketo, Account-based marketing, ABM, Business, Economy

With this integration, atEvent deepens its relationship with Marketo to provide customers seamless post-event lead syncing and automated personalized follow-up.

Key Points: 
  • With this integration, atEvent deepens its relationship with Marketo to provide customers seamless post-event lead syncing and automated personalized follow-up.
  • In addition, the collaboration will allow Marketo users to easily incorporate account-based marketing (ABM) capabilities into their event strategy by using atEvent to engage with targeted accounts and prospects before, during, and after events in a personalized way.
  • We are excited to be a part of the LaunchPoint Innovate partner program and bring event marketing innovation to savvy marketing professionals, said Uzair Dada, atEvent CEO.
  • Were pleased to welcome atEvent as an Innovate partner to give our customers a unified solution for event lead management.

FlipMyFunnel Unveils State of Account-Based Marketing (ABM) Report, in Partnership with Heinz Marketing

Retrieved on: 
Tuesday, March 12, 2019
Technology, Software, Search engine marketing, Professional services, Other Professional Services, Communications, Advertising, Marketing, Marketing, Market economics), Microeconomics, ABM, B2B, Account-based marketing, Business marketing

Terminus , the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announces the release of a report on the state of ABM, conducted by FlipMyFunnel and Heinz Marketing.

Key Points: 
  • Terminus , the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announces the release of a report on the state of ABM, conducted by FlipMyFunnel and Heinz Marketing.
  • Our FlipMyFunnel community consists of more than 10,000 B2B marketing and sales professionals looking for ways to activate account-based principles in their go-to-market strategy.
  • They are the backbone of how we operate FlipMyFunnel and the inspiration for what we do at Terminus, said Sangram Vajre, co-founder & chief evangelist of Terminus and founder of FlipMyFunnel.
  • It was not only fun to take on this research with the team at Terminus and FlipMyFunnel, but it was also really enlightening, says Matt Heinz, president of Heinz Marketing.

Demandbase Expands ABM Platform with Cross-Campaign Analytics

Retrieved on: 
Thursday, March 14, 2019
ABM, Articles, Account-based marketing, Economy, Analytics, Demandbase

SAN FRANCISCO, March 14, 2019 /PRNewswire/ --Demandbase, the leader in Account-Based Marketing (ABM), today launched Cross-Campaign Analytics at its 6th Annual ABM Innovation Summit.

Key Points: 
  • SAN FRANCISCO, March 14, 2019 /PRNewswire/ --Demandbase, the leader in Account-Based Marketing (ABM), today launched Cross-Campaign Analytics at its 6th Annual ABM Innovation Summit.
  • Cross-Campaign Analytics allows marketers to put an ABM lens across all of their campaigns and compare side-by-side any program.
  • The company offers the only Artificial Intelligence-enabled, comprehensive ABM platform that spans Advertising, Marketing, Sales and Analytics.
  • In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue .

Demandbase to Release Account-Based Marketing Book at 6th Annual ABM Innovation Summit

Retrieved on: 
Thursday, February 21, 2019
Account-based marketing, Sales, Demandbase, ABM, Software, Video games

SAN FRANCISCO, Feb. 21, 2019 /PRNewswire/ --Demandbase, the leader in Account-Based Marketing (ABM) today announced a soon to be released book on ABM by Demandbase executives, Chris Golec, Founder and CEO, Peter Isaacson, CMO, and Jessica Fewless, VP of ABM Strategy, which will launch at the ABM Innovation Summit.

Key Points: 
  • SAN FRANCISCO, Feb. 21, 2019 /PRNewswire/ --Demandbase, the leader in Account-Based Marketing (ABM) today announced a soon to be released book on ABM by Demandbase executives, Chris Golec, Founder and CEO, Peter Isaacson, CMO, and Jessica Fewless, VP of ABM Strategy, which will launch at the ABM Innovation Summit.
  • "This book compiles all of our ABM expertise for companies big and small, and provides a comprehensive guide for marketers at every stage of their ABM journey."
  • ABM Innovation Summit ( www.abminnovationsummit.com ) attendees will receive a free copy of the new book ahead of the release date at the conference, which takes place at Pier 27 in San Francisco on March 14-15, 2019.
  • The ABM Innovation Summit is the premiere conference on ABM, bringing together more than 1,000 B2B marketers and industry experts.

Altia-ABM Investigative Software Embedding dtSearch Now Deployed Across UK Police Forces, Other Enforcement and Intelligence Agencies

Retrieved on: 
Tuesday, February 19, 2019
Prevention, Altia, Economy of Finland, dtSearch, Safety, Crime prevention, Law enforcement, ABM, Police, Law enforcement in the United Kingdom, Government

Altia-ABM products embedding the dtSearch Engine span UK police forces, local and central government agencies.

Key Points: 
  • Altia-ABM products embedding the dtSearch Engine span UK police forces, local and central government agencies.
  • Altia-ABM is now looking to further expand its software footprint globally, including to police and other law enforcement and intelligence agencies across the U.S.
    Altia-ABM offers a wide portfolio of products.
  • The group's customers who use and trust the products include: 100% of UK police forces, a number of UK Government departments and regulatory authorities.
  • In Europe, dtSearch UK ( dtSearch.co.uk ) has been a long-time distributor of the dtSearch product line.

Terminus Welcomes SmartBug Media as Key Account-based Agency Partner

Retrieved on: 
Tuesday, February 5, 2019
Technology, Software, Other Technology, Search engine marketing, Professional services, Other Professional Services, Communications, Advertising, Marketing, Marketing, HubSpot, Search engine optimization, Account-based marketing, ABM

Terminus , the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announces that SmartBug Media has joined forces with the company as an agency partner.

Key Points: 
  • Terminus , the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announces that SmartBug Media has joined forces with the company as an agency partner.
  • As the highest-rated HubSpot Diamond Agency Partner and reigning Global Partner of the Year, SmartBug is a valuable addition to Terminus partner network and will provide significant value to the B2B customers it serves.
  • SmartBug is a well-known leader in digital and inbound demand generation services for B2B companies, says Todd McCormick, chief revenue officer at Terminus.
  • SmartBug Media is a HubSpot Global Partner of the Year and is the highest-rated agency in the history of the HubSpot ecosystem.

6sense Grows Revenue by 100% in 2018 by Introducing a Platform Approach to Modern Marketing and Selling

Retrieved on: 
Thursday, January 17, 2019
Technology, Software, Other Technology, Communications, Advertising, Marketing, Other Communications, Business, Application software, Information science, As a service, Business software, Cloud computing, Enterprise software, Zuora, Cumulus, Domo, Personalization, ABM

6sense addresses this challenge as a change agent by offering the power of AI, big data and machine learning to B2B revenue teams through its ABM orchestration platform.

Key Points: 
  • 6sense addresses this challenge as a change agent by offering the power of AI, big data and machine learning to B2B revenue teams through its ABM orchestration platform.
  • The proven success of the 6sense platform resulted in a 10x increase in adoption and a score of new customers such as Zuora, Cumulus Networks, and Domo.
  • Additionally, 6sense doubled its employee headcount in 2018 and expanded globally with two new offices in New York and India.
  • By leveraging 6sense, we have moved to a much more targeted and personalized approach, said Olivier Thierry, CMO of Quorum, a 6sense customer.

Triblio Launches 2019 Real World ABM Tour

Retrieved on: 
Wednesday, January 16, 2019
Account-based marketing, Sales, ABM, Software

RESTON, Va., Jan. 16, 2019 /PRNewswire/ -- Triblio, a leading Account-Based Marketing (ABM) solutions provider, has announced the launch of its 2019 Real World ABM Tour.

Key Points: 
  • RESTON, Va., Jan. 16, 2019 /PRNewswire/ -- Triblio, a leading Account-Based Marketing (ABM) solutions provider, has announced the launch of its 2019 Real World ABM Tour.
  • The Real World ABM Tour answers top questions from B2B marketers using success stories from real ABM practitioners.
  • That's why The Real World ABM Tour focuses not on theory but on ABM tactics that drive pipeline.
  • We're excited to share these ABM success stories and practical tips on The Real World ABM Tour," says Andre Yee, CEO and founder of Triblio.