Business marketing

Yosi Health Bolsters Leadership Team to Further Drive Innovation and Growth

Retrieved on: 
Tuesday, April 16, 2024
Marketing, Business development, NYU Langone Health, Business, Partnership, B2B, Customer, Business marketing, Growth, Management

NEW YORK, April 16, 2024 /PRNewswire/ -- Yosi Health, a leading provider of patient management solutions for healthcare practices, today announced the addition of new executives to join its leadership team. These strategic appointments will accelerate product development, forge new partnerships, drive customer success initiatives, amplify marketing efforts, and supercharge business development as Yosi Health continues to meet the growing demand for its platform.

Key Points: 
  • "With this incredible team of accomplished professionals from diverse backgrounds, we are well-positioned to cement our leadership in healthcare innovation."
  • Kelly Hsiung as Director of Marketing: Kelly leverages over 18 years of B2B & B2C marketing leadership experience across diverse industries like retail and healthcare, to amplify the Yosi Health brand and drive growth marketing initiatives across multiple channels.
  • By expanding the size and capabilities of its leadership team, Yosi Health is better positioned to meet the evolving needs of healthcare practices and drive continued innovation to help improve patient outcomes and reduce the cost of providing care.
  • For more information about the entire Yosi leadership team visit: https://yosi.health/about/leadership/

Marketers Given Marginal Grades for ABM-Driven Revenue Growth

Retrieved on: 
Tuesday, January 23, 2024
Momentum, Table, WM, Research, Finance Secretary (India), ABM, SAN, Intelligence, Business marketing, T-Mobile, IBM, TechTarget, Xometry, Investment, CMO, CMOS, Marketing, LEAP, NTT, Growth, Sales

A new Chief Marketing Officer (CMO) Council report, produced in collaboration with WM America, entitled “ Fire Up Your Revenue Generation Engine ,” covers critical aspects of lead generation and engagement.

Key Points: 
  • A new Chief Marketing Officer (CMO) Council report, produced in collaboration with WM America, entitled “ Fire Up Your Revenue Generation Engine ,” covers critical aspects of lead generation and engagement.
  • This includes models and metrics for tracking and measuring performance, best practice demand-gen execution, ways to score effectiveness, and more.
  • The latest CMO Council research finds scores of marketers falling behind in lead scoring, account-based marketing, accelerated pipeline, and intention-based marketing.
  • The report is based on a survey of over 170 heads of B2B marketing, sales, revenue, growth, demand gen and campaign execution in Q4 2023.

Verizon Business 2023 Mobile Security Index: Balancing Security with Business Imperatives

Retrieved on: 
Tuesday, November 14, 2023
Social, MSI, NYSE, Internet of things, Organization, Business marketing, Verizon Communications, Privacy, Risk, IBM, Learning, Internet access, VZ, Fortinet, BYOD, Growth, Crime, Verizon Business, Human, Ciso, Risk management, Mobile phone, Wi-Fi, Proofpoint

BASKING RIDGE, N.J., Nov. 14, 2023 (GLOBE NEWSWIRE) -- Today Verizon Business released the 2023 Mobile Security Index (MSI) report. This year’s report is the sixth publication, and presents the top threats seen in securing mobile devices. With insights from Verizon’s partners Akamai, Fortinet, Lookout, Allot, IBM, Proofpoint, Check Point and Ivanti, it provides insights and best practices to help organizations achieve flexibility and security across business practices.

Key Points: 
  • What you need to know:
    BASKING RIDGE, N.J., Nov. 14, 2023 (GLOBE NEWSWIRE) -- Today Verizon Business released the 2023 Mobile Security Index (MSI) report.
  • As we’ve seen, reliance on multiple mobile devices compounded by the multitasking that often comes with mobile use is an ultimate threat for organizations.
  • Read the Verizon 2023 Mobile Security Index , and learn suggested best practices your organization can implement.
  • Headquartered in New York City and with a presence around the world, Verizon generated revenues of $136.8 billion in 2022.

NAIFA Elects and Installs Its 2024 Leaders at the Belong Event in Washington, D.C.

Retrieved on: 
Wednesday, December 13, 2023
JD, CAE, RICP, RF, Pacific Bridge Company, Business marketing, CPC, State, National Association, CFBS, CFP, Conference, LACP, Life Happens, Organization, Service provider, FSS, CIS, Financial services, CFS, FSP, AEP, CASL, CLTC, CEBS, Adviser, Chfc, Veritas, Sammons, RFC, Associate, Ken Cuccinelli, CLCS, Tony L. Cothron, MD, CLU, Society, Financial adviser, Management, Trustee

ARLINGTON, Va., Dec. 13, 2023 /PRNewswire-PRWeb/ -- The National Association of Insurance and Financial Advisors (NAIFA) has formally elected its officers and Board of Trustees at its annual business meeting as part of the National Leadership Conference and Belong awards celebration in Washington, D.C.

Key Points: 
  • The 2024 NAIFA Board of Trustees reflects a breadth of talent and expertise drawing on the volunteer leadership of NAIFA, FSP, and Life Happens.
  • Christopher L. Gandy, LACP, Founder of the Midwest Legacy Group in Lisle, IL, will be the 2024 NAIFA Secretary.
  • "The 2024 NAIFA Board of Trustees reflects a breadth of talent and expertise drawing on the volunteer leadership of NAIFA, FSP, and Life Happens," said NAIFA's 2024 President Tom Cothron.
  • Having been duly sworn in, the 2024 NAIFA Trustees will officially assume their offices on January 1, 2024.

The Muse Bolsters Leadership Team with Addition of Chris Atkins as Senior VP of B2B Marketing

Retrieved on: 
Wednesday, December 13, 2023
Business marketing, Muses, Acquisition, Senior, The Muse, Culture, Marketing, SchoolNet, EBSCO Information Services, Chris, Digital, Software as a service, HR, Growth, SMB, SVP, Management, EarthLink, B2B

NEW YORK, Dec. 13, 2023 /PRNewswire/ -- The Muse, a leading job search and career development platform serving tens of millions of job seekers and hundreds of growing companies, today announced it has hired veteran HR tech marketing leader Chris Atkins , former Chief Marketing Officer at PandoLogic, as Senior VP of B2B Marketing.

Key Points: 
  • NEW YORK, Dec. 13, 2023 /PRNewswire/ -- The Muse, a leading job search and career development platform serving tens of millions of job seekers and hundreds of growing companies, today announced it has hired veteran HR tech marketing leader Chris Atkins , former Chief Marketing Officer at PandoLogic, as Senior VP of B2B Marketing.
  • "We are excited for him to bring these skills to The Muse and help us reach the next level in our growth."
  • "Today's talent leaders want to attract the right candidates without spending hours sifting through hundreds of applications.
  • I am looking forward to propelling The Muse forward in this next chapter of growth," added Atkins.

Verizon Business offers Apple Business Essentials to help Small and Midsize Businesses

Retrieved on: 
Wednesday, November 1, 2023
Software as a service, Small business, Verizon Communications, Workforce, IPad, Verizon Business, IPhone, Business marketing, Learning, Buss, Apple, RSS, Mac, Mobile phone, Online shopping

Beginning today, Apple Business Essentials will be available for Verizon Business customers as a business plan via Verizon’s Business Solution Store (BuSS).

Key Points: 
  • Beginning today, Apple Business Essentials will be available for Verizon Business customers as a business plan via Verizon’s Business Solution Store (BuSS).
  • “Whether it’s streamlining device management or supporting a distributed workforce, Apple Business Essentials will make the lives of our small business customers a lot easier,” said Aparna Khurjekar, Chief Revenue Officer, Business Markets and SaaS, Verizon Business.
  • Last month (October 16-22), Verizon Business held Small Business Days, which provided businesses with special discounts, a free technology evaluation, and business advice from Verizon Small Business Experts.
  • Visit https://www.verizon.com/business/products/devices/apple/ for more information on Apple Business Essentials for Verizon, and visit https://www.verizon.com/business/solutions/small-business/ for more information on Verizon Business’ small and midsize business offerings.

Tofu raises $5M seed round to put B2B Marketing on Autopilot

Retrieved on: 
Thursday, October 19, 2023
Software, Social Media, Professional Services, Business, Search Engine Optimization, Search Engine Marketing, Data Management, Technology, Artificial Intelligence, Public Relations, Investor Relations, Marketing, Communications, Social media, Slack, Product-family engineering, Playbook, Boston Consulting Group, GTM, Organization, Index, B2B, Weak artificial intelligence, Business marketing, Holy grail (web design), Guideline, ConsenSys, CMOS, Holy Grail, Sales, Tofu

In today’s fiercely competitive B2B marketing landscape, revenue teams have struggled to find effective ways to reach their target customers.

Key Points: 
  • In today’s fiercely competitive B2B marketing landscape, revenue teams have struggled to find effective ways to reach their target customers.
  • Tofu solves this problem by allowing marketing teams to easily mass generate on-brand and personalized content for any channel.
  • Tofu enables marketing teams to run more effective personalized campaigns at scale by bringing AI into the team's workflows.
  • ” - Mark Goldberg, Partner @ Index Ventures
    Tofu provides a unified platform for creating hyper-personalized, omnichannel campaigns at scale that converts leads for B2B marketing teams.

John Deere Selects Bader Rutter as Ag Public Relations Agency of Record

Retrieved on: 
Monday, October 16, 2023
Tetra, Food, Business marketing, Corteva, AG, Marketing, Growth, Tetra Pak, Forestry, Seaboard Corporation, Canada

CHICAGO, Oct. 16, 2023 (GLOBE NEWSWIRE) -- John Deere, the global leader in the production of agricultural, construction and forestry equipment solutions, has selected Bader Rutter, the #1 B2B agency in North America, to be its ag public relations agency of record.

Key Points: 
  • CHICAGO, Oct. 16, 2023 (GLOBE NEWSWIRE) -- John Deere, the global leader in the production of agricultural, construction and forestry equipment solutions, has selected Bader Rutter, the #1 B2B agency in North America, to be its ag public relations agency of record.
  • The agency will be responsible for helping to shape John Deere’s story around its US and Canada Production and Precision Agriculture and Small Agriculture divisions.
  • “We are honored to have been selected by John Deere to handle its Ag PR activities as it continues to build trailblazing global agricultural solutions,” said Jeff Young, chairman and CEO, Bader Rutter.
  • “For five decades, we’ve had an unflinching commitment to our partners’ long-term growth,” said David Jordan, president, Bader Rutter.

Verizon Annual State of Small Business Survey finds small businesses want AI in challenging economy

Retrieved on: 
Thursday, October 12, 2023
Internet, Business, RSS, Verizon Business, AI, Software as a service, Consultant, Business marketing, Small business, Computer security, Artificial intelligence, Data-rate units, Learning, Verizon Communications, Mobile phone, Online shopping

NEW YORK, Oct. 12, 2023 (GLOBE NEWSWIRE) -- Verizon Business today announced the findings of its fourth annual State of Small Business Survey, conducted by Morning Consult. The survey data, comprising responses from 681 small and midsize businesses across the country, demonstrates that small businesses have a constant need to increase connectivity to meet business demands and are exploring the applications of emerging technologies such as Artificial Intelligence (AI), but as their technology dependence grows, looming concerns regarding cybersecurity persist.

Key Points: 
  • Free 5G Phone when you switch, with no trade-in required, during this year’s Small Business Days (October 16-22)
    NEW YORK, Oct. 12, 2023 (GLOBE NEWSWIRE) -- Verizon Business today announced the findings of its fourth annual State of Small Business Survey, conducted by Morning Consult.
  • More than a third of small and midsize businesses (35%) believe AI can help offset pain points caused by labor shortages.
  • Small Business Days are back taking place October 16-22, providing businesses with special discounts, a free “tech check,” and business advice.
  • Verizon Small Business Digital Ready portal was created with and for small businesses, with a specific focus on under-resourced business owners.

The Society of Financial Service Professionals Elects 2023-2024 Executive Committee

Retrieved on: 
Thursday, October 12, 2023
FSP, MBA, Chfc, RICP, LLP, Sammons, CLU, Financial services, JD, Business marketing, LTCP, CMS, AEP, Society, CFP, Kaseman Beckman Advanced Strategies, CLTC, CPCU, CPC, CEBS, Service provider, Insurance, Management, Financial adviser

ARDMORE, Pa., Oct. 12, 2023 /PRNewswire-PRWeb/ -- The Society of Financial Service Professionals (FSP) has elected its executive committee for 2023-2024 as well as three new members of its board of directors. Serving on the executive committee of FSP's board are:

Key Points: 
  • The Society of Financial Service Professionals (FSP) has elected its executive committee for 2023-2024 as well as three new members of its board of directors.
  • ARDMORE, Pa., Oct. 12, 2023 /PRNewswire-PRWeb/ -- The Society of Financial Service Professionals (FSP) has elected its executive committee for 2023-2024 as well as three new members of its board of directors.
  • The new executive committee's term began on September 1.
  • They are:
    Jacqueline A. Baldwin, CLTC, a financial advisor with B & L Financial Architect in South Windsor, CT
    Nick Elbert, CLU, LTCP, vice president of sales for OCI Insurance and Financial Services in Elkhorn, NE
    John Rousos, CLU, a partner with Financial Strategies Group, LLP, Raleigh, NC