Verdant Technologies to Partner with Sobeys Inc. on Innovation to Eliminate Ice from Sobeys' Broccoli Supply Chain with HarvestHold Fresh®
CENTENNIAL, Colo., April 8, 2024 /PRNewswire/ -- Verdant Technologies is expanding the adoption of its HarvestHold Fresh® product in Canada to improve the sustainability and efficiency of the North American broccoli supply chain. HarvestHold Fresh is an in-box sheet that uses an industry-standard ingredient, widely used in commodities like apples and flowers for more than two decades to extend freshness and shelf-life. HarvestHold Fresh is placed in produce boxes immediately after harvest to slow ripening and maturation so that produce can maintain its vitality and taste for longer. This innovation eliminates the need for ice when transporting broccoli, significantly reducing water use and optimizing space, which creates a more sustainable method of shelf-life preservation and makes transportation more efficient.
- CENTENNIAL, Colo., April 8, 2024 /PRNewswire/ -- Verdant Technologies is expanding the adoption of its HarvestHold Fresh® product in Canada to improve the sustainability and efficiency of the North American broccoli supply chain .
- In 2024, the partners plan to expand nationally as part of new supply chain innovation and sustainability initiative.
- "Our pilot studies have demonstrated HarvestHold Fresh's transformative impact on the broccoli supply chain," said Matthew Aronson, Chief Revenue Officer of Verdant Technologies.
- Sobeys is collaborating with its strategic grower partners to integrate HarvestHold Fresh into other commodities and geographies later this year.