Waldorf Astoria Hotels & Resorts Collaborates with IMG and Fashion House Proenza Schouler for New York Fashion Week: The Shows
MCLEAN, Va., Aug. 28, 2023 /PRNewswire/ -- Waldorf Astoria Hotels & Resorts, a global leader and innovator in the luxury sphere, known for its world-class service and unforgettable experiences, today announced a first-time sponsorship with IMG for New York Fashion Week: The Shows, Sept. 9-13. In addition to participating in a curated NYFW: The Talks produced by IMG, renowned fashion house Proenza Schouler, founded by designer duo Jack McCollough and Lazaro Hernandez, will present a look inspired by the Waldorf Astoria woman further positioning the award-winning hospitality brand at the forefront of innovation and at the crux of culture and fashion.
- To round out the collaboration, Proenza Schouler will present a look inspired by the Waldorf Astoria woman in the brand's Spring/Summer 2024 runway show.
- "Waldorf Astoria is an iconic brand and symbol of luxury, and we were thrilled to create this partnership between Waldorf Astoria and Proenza Schouler this season," said Kim Fasting Berg, EVP of Marketing, WME Fashion.
- "The worlds of travel, hospitality and fashion are inextricably linked, and we couldn't think of a better foray into fashion than NYFW: The Shows.
- The array of exclusive experiences promises to be a celebration of artistry, sophistication and the vibrant spirit of those who love fashion.