VOTA

LocalBTV Launches Digital Video Ad Insertion Capabilities

Retrieved on: 
Wednesday, March 30, 2022
Amazon, Heart, DAR, ATSC, GM, Android TV, Vizio, Television, Google, Multimedia, ITunes, OTA, Tablet, DVR, Roku, CEO, Silicon, Technology, SpotX, VOTA, DAI, CA, LocalBTV, Apple TV, Samsung, Lists of companies, Solution, Magnite, LOS, LG, Video game console, Broadcasting

LOS ALTOS, Calif., March 30, 2022 /PRNewswire/ -- Didja, Inc., the pioneering video technology company dedicated to extending and expanding broadcast television viewership and revenue, today announced that its popular live local broadcast TV platform LocalBTV is now delivering programmatically-decisioned dynamic advertising insertion (DAI) and replacement (DAR) capabilities to its entire 21-market footprint of US TV DMAs – now reaching over 30% of the country.

Key Points: 
  • Utilizing a purpose-built adtech stack predicated on real-time, location-aware cloud-based decisioning, LocalBTV's proprietary Edge Video Platform enables participating broadcasters to not only augment the value of their traditional linear broadcast ad inventory, but also generate new revenue from a variety of digital ad demand sources.
  • Broadcasters can also choose to tap into LocalBTV's exclusive ad sales rep firm partnerships and/or Magnite's SpotX programmatic sourcing platform for "hands-free" ad revenue generation.
  • "I'm very proud of how our world-class tech team is solving the very hard problem of integrating impressions-based digital ad insertion into traditional local broadcast TV ad breaks," said Jim Long, CEO of LocalBTV.
  • As broadcasters, we have never been able to monetize live, linear digital video avails until now.

LocalBTV Announces Expansion of Availability to 21 US TV DMAs

Retrieved on: 
Thursday, January 20, 2022
LocalBTV, Television, Technology, Roku, DMA, VOTA, ITunes, Tablet, Amazon, Samsung, Android TV, Vizio, Apple TV, CEO, KAZT, Solution, Local, LG, Silicon, Heart, Multimedia, DVR, Google, OTA

In addition, LocalBTV augments its ground-breaking vOTA streaming service with popular consumer features like cloud-based DVR recording, intuitive program guidance/navigation, and cable TV/public access-like "hyper-local" Community Video channels.

Key Points: 
  • In addition, LocalBTV augments its ground-breaking vOTA streaming service with popular consumer features like cloud-based DVR recording, intuitive program guidance/navigation, and cable TV/public access-like "hyper-local" Community Video channels.
  • "We are pleased to be a meaningful factor in the resurgence of local broadcast TV viewing with our versatile virtual-over-the-air platform," said Jim Long, CEO of LocalBTV.
  • The LocalBTV app is available from the iTunes and Google Play mobile app stores; AppleTV, Amazon FireTV, Roku, Android TV, LG, and soon Samsung and Vizio connected TV platforms; as well as via standard Internet web browsers.
  • The LocalBTV platform currently powers 704 local broadcast TV channels, as well as 88 "hyper-local Community Video channels across its current 21 markets/DMAs.

Kochava Partners with Univision for Its “Vota Conmigo” (“Vote with Me”) Campaign, Designed to Encourage Voter Registration

Retrieved on: 
Tuesday, September 15, 2020
Data management, Elections, Campaigns, Technology, Public policy, Government, Software, Articles, Computing, Information and communications technology, Univision, Conmigo, VOTA, Technological convergence, QR code, Kochava, Univision Communications Inc.

Users will be able to seamlessly scan the campaign QR code with their mobile device right from their television and computer screens within relevant Vota Conmigo content.

Key Points: 
  • Users will be able to seamlessly scan the campaign QR code with their mobile device right from their television and computer screens within relevant Vota Conmigo content.
  • Partnering with Univision on this campaign is a historical moment and convergence of time and technology, said Charles Manning, Founder and CEO at Kochava.
  • Kochavas innovative technology allows us to amplify the Vota Conmigo message in a way that is seamless and easily accessible.
  • The companys prominent digital assets include Univision.com , streaming service Univision Now, the largest Hispanic influencer network and several top-rated apps.

Entravision to Encourage Latino Participation in Elections Through Vota Conmigo 2020 Campaign

Retrieved on: 
Monday, October 7, 2019
Elections, Politics of the United States, EVC, Latino vote, Voter registration, VOTA, Politics, Cultural studies, United States

Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, announced its Vota Conmigo 2020 campaign.

Key Points: 
  • Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, announced its Vota Conmigo 2020 campaign.
  • Entravision is building off of National Voter Registration Day, a tradition that dates back to 2012 and took place on September 24th this year.
  • The objective of the Vota Conmigo 2020 campaign is to encourage Latino voters to participate in the 2019 and 2020 elections.
  • The Hispanic vote in these elections will be historic as the Latino population is projected to make up the largest ethnic minority among voters.

Vota App Allows You to Automatically Record Places You Visit and Share with Friends

Retrieved on: 
Monday, May 14, 2018
Computing, Computer architecture, Smartphones, System software, IOS, Mach, VOTA, Swipe, Android

They're back at it again with Vota , a mobile app that makes it easy to record and share with close friends the places you frequent.

Key Points: 
  • They're back at it again with Vota , a mobile app that makes it easy to record and share with close friends the places you frequent.
  • With a swipe of your credit card, Vota allows you to automatically record the merchants you visit, share with people you trust and even spot fraud.
  • The Vota app for iOS and Android devices offers the following features:
    Automatic journaling: Record places you visit and track trends (e.g., your favorite lunch spots) anytime you swipe your card.
  • Vota offers an app that makes it easy to automatically record and share the places you visit, spot fraud and better budget.