Kochava

Frameplay and Kochava Launch First-to-Market Impression to Conversion Attribution Campaign in Mobile Video Game Environment

Retrieved on: 
Wednesday, November 17, 2021
Software, Marketing, Advertising, Data Management, Communications, Technology, Electronic Games, Entertainment, Benchmark, Marketing, EMEA, CEO, Partnership, Google, Omnichannel, NA, ROI, Twitter, Advertising, Aggregation, Culture, Social media, LATAM, Ecosystem, LinkedIn, Growth, Facebook, CP/M, APAC, Mobile phone, Frameplay, Kochava, FRAMEPLAY, KOCHAVA

Frameplay , the global leader in enabling intrinsic in-game advertising, and Kochava , the leading real-time data solutions company for omni-channel attribution and measurement, today announced the launch of a first-to-market impression to conversion attribution campaign in a mobile video game environment for a leading powersports company.

Key Points: 
  • Frameplay , the global leader in enabling intrinsic in-game advertising, and Kochava , the leading real-time data solutions company for omni-channel attribution and measurement, today announced the launch of a first-to-market impression to conversion attribution campaign in a mobile video game environment for a leading powersports company.
  • The results of the first-ever impression to conversion campaign proved to be extremely successful, with a 2% view-through attribution rate.
  • Our innovative partnership with Kochava allows us to provide advertisers with the same type of conversion metrics they would expect from other digital advertising performance options yet within a video game environment.
  • Frameplay enables game developers to easily place impactful advertising intrinsically within video game environments without disrupting the gameplay performance or experience.

Viant Bolsters Advanced Reporting Solutions With Kochava Collective Partnership

Retrieved on: 
Thursday, September 9, 2021
Advertising, Communications, Other Technology, Technology, Software, Kochava, Viant, KOCHAVA, VIANT

Kochava Collectives 9 billion daily location data points across 191M monthly active users now serve as additional data fueling Adelphics Foot Traffic Attribution and Reporting.

Key Points: 
  • Kochava Collectives 9 billion daily location data points across 191M monthly active users now serve as additional data fueling Adelphics Foot Traffic Attribution and Reporting.
  • Our partnership with Kochava Collective will bolster insights for brands and agencies looking to better understand how their marketing efforts are driving foot traffic, and ultimately, brick-and-mortar sales.
  • Adelphics Advanced Reporting suite features programmatic campaign reporting, planning and analytics tools, including Foot Traffic Attribution Reports that provide brands and agencies a better understanding of the real-time impact of their media campaigns.
  • Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers.

Kochava Collective and InfoSum Partner to Help Brands Drive Growth

Retrieved on: 
Thursday, February 25, 2021
Technology, Mobile, Wireless, Security, Marketing, Other Technology, Advertising, Communications, Software, Data management, Articles, Big data, Business intelligence, Internet privacy, Analytics, Privacy, InfoSum, Kochava

This partnership will give brands unprecedented flexibility in building and activating audiences, all while protecting customers and their data.

Key Points: 
  • This partnership will give brands unprecedented flexibility in building and activating audiences, all while protecting customers and their data.
  • The Kochava Collective data marketplace provides advertisers access to privacy-first data to maximize the performance of their campaigns, said Brian Cox, General Manager of the Kochava Collective.
  • Our partnership with InfoSum provides an integral new platform to deliver this first-party data for enrichment and analytics to drive growth.
  • The Kochava Collective collects data from vetted first- and third-party sources that are ingested and segmented into a range of behavioral, demographic, and location segments.

Kochava Collective and Foursquare Partner for Premium Data Enrichment

Retrieved on: 
Thursday, November 19, 2020
Technology, Publishing, Marketing, Advertising, Communications, Software, Internet, Data management, Retail, Online Retail, Software, Operating systems, Geosocial networking, Foursquare City Guide, Foursquare, Privacy, Foursquare, Kochava

The Kochava Collective , the worlds largest independent mobile data marketplace, and Foursquare , the most trusted, independent location data and technology platform, today announced a partnership to enable marketers and publishers to enhance their first-party intelligence with real-world location data.

Key Points: 
  • The Kochava Collective , the worlds largest independent mobile data marketplace, and Foursquare , the most trusted, independent location data and technology platform, today announced a partnership to enable marketers and publishers to enhance their first-party intelligence with real-world location data.
  • Privacy-first data sets will continue to become more important as the digital advertising space evolves, said Brian Cox, General Manager of the Kochava Collective.
  • "The Kochava Collective and Foursquare partnership offers customers unmatched access to one of the most extensive and rich lists of audiences in the industry," said Rob Jonas, CRO at Foursquare.
  • Kochava also hosts the largest independent mobile data marketplace, the Kochava Collective.

Kochava Partners with Univision for Its “Vota Conmigo” (“Vote with Me”) Campaign, Designed to Encourage Voter Registration

Retrieved on: 
Tuesday, September 15, 2020
Data management, Elections, Campaigns, Technology, Public policy, Government, Software, Articles, Computing, Information and communications technology, Univision, Conmigo, VOTA, Technological convergence, QR code, Kochava, Univision Communications Inc.

Users will be able to seamlessly scan the campaign QR code with their mobile device right from their television and computer screens within relevant Vota Conmigo content.

Key Points: 
  • Users will be able to seamlessly scan the campaign QR code with their mobile device right from their television and computer screens within relevant Vota Conmigo content.
  • Partnering with Univision on this campaign is a historical moment and convergence of time and technology, said Charles Manning, Founder and CEO at Kochava.
  • Kochavas innovative technology allows us to amplify the Vota Conmigo message in a way that is seamless and easily accessible.
  • The companys prominent digital assets include Univision.com , streaming service Univision Now, the largest Hispanic influencer network and several top-rated apps.

Quantcast and Kochava Partnership Delivers Combined Web and Mobile App Solution for CCPA

Retrieved on: 
Friday, February 7, 2020
Software, Search engine marketing, Marketing, Advertising, Communications, Technology, Mobile, Wireless, Security, Quantcast, Web log analysis software, Privacy, Internet privacy, Mobile app, Law, Social issues, World Wide Web, Quantcast, Kochava

Quantcast is adding CCPA support to its successful Quantcast Choice platform for the web while both companies will power in-app privacy choices via a new solution: Choice Powered by Kochava and Quantcast.

Key Points: 
  • Quantcast is adding CCPA support to its successful Quantcast Choice platform for the web while both companies will power in-app privacy choices via a new solution: Choice Powered by Kochava and Quantcast.
  • Privacy and consent are essential no matter what screen consumers engage with, said Charles Manning, Founder and CEO of Kochava.
  • The Quantcast and Kochava partnership will also support the upcoming version 2.0 of IAB Europes Transparency and Consent Framework across web and mobile apps.
  • Kochava Inc. is the leading mobile data attribution platform and host of the largest mobile data marketplace.