Love It Like The First Time: beIN SPORTS Kicks off New Soccer Seasons with Global Media Campaign in 43 Markets
beIN SPORTS, the global sports broadcaster, has today launched a major international media campaign called Love It Like The First Time for fans to celebrate new soccer seasons across the world.
- beIN SPORTS, the global sports broadcaster, has today launched a major international media campaign called Love It Like The First Time for fans to celebrate new soccer seasons across the world.
- The concept was created in partnership with beIN SPORTS North Americas creative agency of record, VMLY&R Miami.
- The unifying and positive campaign celebrates a fresh start for soccer across the globe following the disruption of the 2019-20 seasons caused by COVID-19.
- In addition to soccer, beIN SPORTS serves as a haven for fans of wrestling , mixed martial arts (MMA), skiing, and handball, among others.