AdGreetz

GAMUT REVOLUTIONIZES LOCAL OTT ADVERTISING THROUGH ADVANCED AND TURNKEY PERSONALIZATION OF ADS ACROSS OVER 100 PREMIUM CONTENT PROVIDERS THROUGH EXLUSUVE PARTNERSHIP WITH ADGREETZ

Retrieved on: 
Monday, April 11, 2022
Partnership, Multimedia, OTT, Advertising, Stock, View, Industry, AdGreetz, Martech, Cox Media Group, Weather, History, Gamut, Mobile phone

NEW YORK, April 11, 2022 /PRNewswire/ -- Gamut, Cox Media Group's award-winning end-to-end automated and intelligent advertising platform for local OTT advertising, has entered a strategic partnership with AdGreetz, the industry's leading ad-tech, martech personalization provider. The partnership solves the industry challenge to offer compelling personalized local OTT advertisements to consumers, at scale, leveraging and further extending Gamut's platform capabilities and reach to an expansive list of over 100 of the most popular and premium publishers who are streaming OTT content.

Key Points: 
  • With Gamut and AdGreetz, national, regional, and local advertisers are now empowered to moreeffectively engage their consumers by producing, deploying, and optimizing relevant, datadriven, hyper-personalized ads that are received in real-time via OTT.
  • The partnership recentlycompleted its pilot campaign with a national wine and spirits retailer with a goal to increaseconversion rate and exposure using OTT advertising.
  • The customized campaign delivered a2.05X lift in total purchases made from those who were exposed to personalized ads comparedto those who did not receive personalized ads.
  • AdGreetz is headquartered in Los Angeles with offices in New York,Philadelphia, London, Paris, Bangalore, Sydney and Kuwait City.

AdGreetz Launches First, Fully-Automated & Integrated Marketing Platform, AdChef™

Retrieved on: 
Wednesday, April 17, 2019
Entertainment, Technology, Online Retail, Internet, Software, Audio, Video, Search engine marketing, Social media, Retail, Communications, Advertising, Marketing, Online, World Wide Web, Software, Operating systems, Social media, Universal Windows Platform apps, Alphabet Inc., Online advertising, Google Ads, AdGreetz, Facebook, Twitter, Google

AdGreetz today announced the launch of AdChef, its new proprietary, fully-automated and integrated marketing platform.

Key Points: 
  • AdGreetz today announced the launch of AdChef, its new proprietary, fully-automated and integrated marketing platform.
  • It can be integrated for use with platforms, including: Facebook, Instagram, Twitter, The Trade Desk and Googles YouTube, AdWords, DoubleClick, among others.
  • AdChef is now patent pending with the U.S. Patent and Trademark Office (U.S. Patent No.
  • For Big Billion Days 2018, AdChef was critical in scaling up our marketing by creating 3 million-plus videos and improving performance metrics across digital channels."

UnityWorks' YouTube Video Campaigns Drive 50,000 Dealership Visits

Retrieved on: 
Thursday, October 4, 2018
World Wide Web, Marketing, Online advertising, Digital marketing, Advertising, Display advertising, Facebook, Car dealership, AdGreetz

The results showed that the campaign helped to influence and drive more than 50,000 visits to the participating brand's dealerships.

Key Points: 
  • The results showed that the campaign helped to influence and drive more than 50,000 visits to the participating brand's dealerships.
  • "We were pleased to see that Google worked with us to connect dealer-specific ads on YouTube to actual dealership visits.
  • The company is widely regarded as the premier video partner to create customized and scalable video campaigns and content and has launched more than 30,000 campaigns since 2015.
  • In addition, the company provides data -driven video landing pages for thousands of dealers enabled from video email, pre-roll ads, Facebook video ads and online display advertising.

AdGreetz Partners With U.S. Congressional Candidate Levi Tilleman For Innovative Personalized GIF Email, SMS Text And Video Messaging Campaign

Retrieved on: 
Friday, June 22, 2018
Software, Information science, AdGreetz, Information retrieval, Personalization, Messages, Tilleman

LOS ANGELES, June 22, 2018 /PRNewswire/ -- AdGreetz brought its personalized touch to the midterm U.S. elections with a personalized video messaging campaign on behalf of Levi Tilleman, Democratic candidate in Colorado's 6th Congressional District.

Key Points: 
  • LOS ANGELES, June 22, 2018 /PRNewswire/ -- AdGreetz brought its personalized touch to the midterm U.S. elections with a personalized video messaging campaign on behalf of Levi Tilleman, Democratic candidate in Colorado's 6th Congressional District.
  • Deployed via email GIF ( click to view ) and SMS text, the messages direct recipients to a landing page hosting a personalized video from Tilleman ( click to view ).
  • "The Levi for Colorado personalized messages are a prime example of the positive ways in which data-driven technology can be used in our ever-changing world," said Eric Frankel, CEO of AdGreetz.
  • For the Levi for Colorado campaign, AdGreetz was employed to create personalized GIFs and videos featuring Tilleman outlining his position on current issues.