FOCUS. and Urban Umbrella Reunite for NYFW SP2024
and Lim tapped the events division at Urban Umbrella - the urban design firm renowned for its sleek white sidewalk scaffolding - to construct the backdrop.
- and Lim tapped the events division at Urban Umbrella - the urban design firm renowned for its sleek white sidewalk scaffolding - to construct the backdrop.
- Urban Umbrella was even more recently selected by Overland Entertainment to provide the centerpiece canopy for the prestigious red-carpeted entranceway at the Festival’s premier Tribeca venue.
- In keeping with the ongoing efforts of the fashion industry, Urban Umbrella is a more environmentally conscious and sustainable solution for any scaffolding experience.
- Urban Umbrella boasts a height that is more beneficial for ground floor retailers - a feature that drives foot traffic to designers in a post-pandemic era when they need it most.