BECA Founder Jerri DeVard Announced to 2023 Advertising Hall of Fame as Organization Celebrated Its First Class of Black Marketing Future Leaders
NEW YORK, Dec. 7, 2023 /PRNewswire/ -- Jerri DeVard, founder of The Black Executive CMO Alliance (BECA), an alliance of Black marketing executives from iconic consumer and business-to-business brands and companies across the globe, was announced to the Advertising Hall of Fame by the American Advertising Federation on Wednesday, November 29 at the Closing Bell Ceremony of the NYSE. The announcement came just before BECA celebrated the graduation of its first class of marketing leaders from The BECA Playbook and announced initiatives for 2024.
- The announcement came just before BECA celebrated the graduation of its first class of marketing leaders from The BECA Playbook and announced initiatives for 2024.
- As a pioneering marketing executive and one of the highest-ranking Black female leaders among others who didn't look like her, DeVard exemplifies the AAF Advertising Hall of Achievement.
- The first class of business leaders graduated on November 30, 2023, during a celebration at Paramount HQ in Times Square.
- For more information on BECA, visit www.blackexec.com and follow @TheofficialBECA on Twitter and Black Executive CMO Alliance on LinkedIn, Instagram and Facebook.