KEEN Launches "World's Cleanest Shoe" Campaign, Invests In Consciously Created Shoemaking for 2024
PORTLAND, Ore., April 1, 2024 /PRNewswire/ -- As Consciously Creating, pioneering shoemakers, KEEN envisions a shoe industry that has a positive impact on lives. Now, 20+ years after its founding and 10 years after starting its journey to eliminate PFAS, KEEN is recommitting to its mission of making the World's Cleanest Shoes. This means galvanizing why the brand exists and investing in partnerships and processes that will make an even bigger difference in the decades ahead, including a multi-year partnership with environmental educator and filmmaker Max Romey.
- The truth is that traditional shoemaking is harmful to the planet and people, yet has remained unchanged for decades.
- In 2023, KEEN organized its efforts for greatest impact around three Kore Value System Pillars: People, Planet, and Product.
- Product: At KEEN, Consciously Creating means harvesting better materials, sourcing ethically, detoxing the planet, and making for life.
- As it looks ahead to the next decade, KEEN is investing in momentous partnerships and processes to push the boundaries of Consciously Created shoemaking.