Trade promotion management

Promotion Optimization Institute identifies 2023's Top Holistic Enterprise Planning & Revenue Management Vendor Capabilities

Retrieved on:

Monday, September 25, 2023

WYKOFF, N.J., Sept. 25, 2023 /PRNewswire-PRWeb/ -- The Promotion Optimization Institute (POI), the leading resource for marketing, trade and merchandising executives, today released its 2023 POI Enterprise Planning Vendor Panorama (EPx) report, an annual analysis and survey of 16 global solutions providers. The annual POI EPx study found that 79% of consumer products organizations are adding tools and analytical capabilities to support revenue management practices to improve promotion, pricing and assortment effectiveness as part of their growth and revenue strategy, a seven percent increase over 2022.

Key Points:

With the economic shifts taking place, holistic enterprise planning and revenue growth optimization capabilities provide the ability to quickly ascertain the next best action.
In addition, the 2023 POI EPx Vendor Panorama includes end-to-end enterprise planning, revenue growth management, pricing, promotion and assortment optimization, headquarter capabilities, generative AI, IBP/S&OP, food service and data management, in addition to the historical TPx content covering trade promotion management (TPM), what-if scenarios and post-event ROI capabilities.
The Enterprise Planning (EPx) Vendor Panorama builds upon the research of the POI 2023 In-Store Retail Execution Vendor Panorama.
The two panoramas are companion documents – the Retail Execution Panorama evaluates the in-store component of the promotion cycle, while the EPx Vendor Panorama focuses on end-to-end enterprise planning and revenue management.

VTEX Awarded Medals in All 12 Categories for the 2023 Paradigm B2B Combine for Digital Commerce Solutions: Enterprise Edition

Retrieved on:

Thursday, July 20, 2023

NEW YORK, July 20, 2023 /PRNewswire/ -- VTEX (NYSE: VTEX), the global enterprise digital commerce platform for premier brands and retailers, has been recognized with medals in all 12 categories by industry analyst firm Paradigm B2B in its annual Combine: Enterprise Edition report.

Key Points:

NEW YORK, July 20, 2023 /PRNewswire/ -- VTEX (NYSE: VTEX), the global enterprise digital commerce platform for premier brands and retailers, has been recognized with medals in all 12 categories by industry analyst firm Paradigm B2B in its annual Combine: Enterprise Edition report.
"Since partnering with VTEX, our sales representatives have been able to act more as consultants and business partners to our customers.
According to Paradigm B2B, the VTEX Commerce Platform is particularly well-suited for enterprise B2B companies looking for a composable ecommerce, Order Management System (OMS), and Marketplace solution with strong promotions capability in a flexible, multitenant SaaS environment.
"Companies are starting to see VTEX as the front-end of their ERP, unifying all B2B and B2C order channels on a single platform.

Tredence expands Microsoft Azure Marketplace Co-Sell solutions to 21, with new Data Migration and Modernization Solutions

Retrieved on:

Tuesday, April 4, 2023

Travel, Data migration, Microsoft, Modernization theory, Predictive maintenance, Trade promotion management, SAN, Microsoft Azure, AI, ROI, Azure Data Explorer, Computer data storage, Sales, Online shopping, Azure

SAN JOSE, Calif., April 4, 2023 /PRNewswire/ -- Tredence Inc, a leading data analytics and AI solutions provider, today announced the availability of its Azure certified Data Migration and Modernization solution in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. Tredence clients can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management.

Key Points:

SAN JOSE, Calif., April 4, 2023 /PRNewswire/ -- Tredence Inc, a leading data analytics and AI solutions provider, today announced the availability of its Azure certified Data Migration and Modernization solution in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure.
Microsoft enterprises can now access Tredence's solutions on Azure Marketplace, allowing them to seamlessly integrate AI and data analytics into their operations.
Our Azure Data Migration solution provides the first seamless step towards that goal," said Hari Natarajan, Chief Alliance Officer of Tredence.
The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.

Seventy-eight percent of CPG Manufacturers are Struggling to Manage Total Enterprise Modern Trade Spend, The Promotion Optimization Institute Finds

Retrieved on:

Monday, January 30, 2023

NEW YORK, Jan. 30, 2023 /PRNewswire-PRWeb/ -- The Promotion Optimization Institute (POI), the leading resource for holistic enterprise planning, trade marketing, RGM, and retail merchandising executives, today released the eighth annual POI 2023 State of the Industry Report. In our third year of pandemic recovery and with an economy heavily impacted by geopolitical issues and dramatic inflation, retailers and manufacturers are re-establishing new reality planning, optimization, and trade and supply norms. POI's annual report found that 78% of CPG manufacturers are struggling to manage their total enterprise modern trade spend. In the report POI notes that as shopper, digital, ecommerce, Direct to Consumer and other modern trade elements grow, it is important to have holistic enterprise planning capabilities that can evaluate opportunities (individually and total portfolio), appropriate a balanced omni-channel enterprise funding allocation, and proactively evaluate execution results quickly.

Key Points:

POI's annual report found that 78% of CPG manufacturers are struggling to manage their total enterprise modern trade spend.
Key POI State of the Industry Report Findings:
Historically, CPG companies have spent between 11% and 27% of revenues on Trade Promotions.
POI expects 2023 trade spend levels to increase again as retailers and manufacturers work to meet consumer needs in inflationary times.
Enterprise Planning, Optimization and revenue management (EPx) solutions bring transformative results to CPG manufacturers.

VTEX Digital Commerce Platform Sees Significant Momentum From B2B Brands Across the World

Retrieved on:

Thursday, November 17, 2022

In its B2B Ecommerce in Evolution Report, Amazon Business highlighted that the vast majority (91%) of buyers prefer e-procurement over traditional methods, citing product range, competitive prices, and order speed as the top benefits. On top of that, industry experts estimate that B2B ecommerce sales will reach nearly $2.5 trillion by 2026 -- a 47% increase from this year. VTEX's B2B digital commerce platform delivers native functionalities for marketplace, distributed order management and channel management, with which it has been supporting enterprise companies from around the world to meet the growing demand for B2B ecommerce and improve profit margins.

Key Points:

As a PCI-certified B2B SaaS solution, VTEX enables businesses to rapidly build and deploy B2B commerce sites and multi-seller marketplaces, addressing the changing dynamics of digital business operations.
With a single account and a single digital commerce platform, VTEX enabled Briggs & Stratton to eliminate two legacy commerce platforms, reducing maintenance costs.
The VTEX digital commerce platform also received recognition from industry analyst firm Paradigm B2B in its B2B Combine: Enterprise Edition and Midmarket Edition reports.
VTEX (NYSE: VTEX) is the enterprise digital commerce platform where global brands and retailers run their world of commerce.

Crisp and Promomash Announce Breakthrough Integration for Trade Spend Performance and Analysis

Retrieved on:

Tuesday, October 25, 2022

Brands will automatically receive a feed of sales, shipment, and other customer data within the Promomash trade promotion management platform.

Key Points:

Brands will automatically receive a feed of sales, shipment, and other customer data within the Promomash trade promotion management platform.
Our innovative solution with Crisp disrupts how trade spend planning and analysis is done, said Yuval Selik, CEO and co-founder of Promomash.
This partnership with Promomash brings unprecedented visibility into trade spend performance for emerging CPG brands, said Are Traasdahl, CEO and Founder, Crisp.
As an updated subscription for current Promomash users, the Crisp data integration will be included in the Promomash 360 plan that includes field marketing, deduction management and trade promotion.

Natural Grocers® Invites Brighton, CO Community to Celebrate Grand Opening on September 30th, 2022

Retrieved on:

Friday, September 16, 2022

LAKEWOOD, Colo., Sept. 16, 2022 /PRNewswire/ -- Natural Grocers®, the largest family-operated organic and natural grocery retailer in the U.S., is pleased to announce the opening of its Brighton, CO store on Friday, September 30th. The store, located at 903 S. 8th Ave., will be Natural Grocers' 43rd location in its home state. At 8:20 a.m. Natural Grocers' good4u® Crew will host an official ribbon-cutting and donation ceremony with Chelsea Manley, Special Events and Promotions Manager, Food Bank of the Rockies. Additional community leaders will help welcome the Brighton community into the new store at 8:30 a.m. with gift card giveaways, fantastic discounts, prize sweepstakes and more.

Key Points:

The store, located at 903 S. 8th Ave., will be Natural Grocers' 43rd location in its home state.
Special Grand Opening Discounts: Customers will enjoy exceptional discounts of up to 49% off from September 30th October 31st.
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For even more savings, customers can join {N}power, Natural Grocers' free loyalty program for exclusive discounts, digital coupons, rewards benefits, and other members-only features.
Natural Grocers will make a special $2,500 donation to Food Bank of the Rockies at the opening ceremonies to honor Hunger Action Month.

UpClear Named to Inc. 5000 for the Ninth Consecutive Year

Retrieved on:

Thursday, September 8, 2022

NEW YORK, Sept. 8, 2022 /PRNewswire-PRWeb/ -- Global SaaS company UpClear has been awarded a spot on the Inc. 5000 list for the ninth consecutive year, from 2014 through 2022. The recognition pushes the CPG Revenue Management software maker into rarefied territory. According to former Inc. Magazine Editor-in-Chief James Ledbetter, the nine-time listing has only been achieved by 0.5% of Inc. 5000 companies.

Key Points:

Global SaaS company UpClear has been awarded a spot on the Inc. 5000 list for the ninth consecutive year, from 2014 through 2022.
NEW YORK, Sept. 8, 2022 /PRNewswire-PRWeb/ -- Global SaaS company UpClear has been awarded a spot on the Inc. 5000 list for the ninth consecutive year, from 2014 through 2022.
According to former Inc. Magazine Editor-in-Chief James Ledbetter, the nine-time listing has only been achieved by 0.5% of Inc. 5000 companies.
Inc. 5000, published by Inc. Magazine, recognizes the fastest growing private companies in the United States based on three-year cumulative growth.

Cognira Recognized As One Of The Fastest-Growing Companies For The Third Year In A Row

Retrieved on:

Monday, May 9, 2022

The Financial Times (FT), a world-leading news organization, announced that Cognira is one of the fastest-growing companies of 2022 in the Americas.

Key Points:

The Financial Times (FT), a world-leading news organization, announced that Cognira is one of the fastest-growing companies of 2022 in the Americas.
This year, Cognira was recognized as number 130 among all technology companies.
It is the third time Cognira has been named to this distinguished list.
Recently, Cognira has announced its new customer, Cub, one of the largest grocers in the Midwest, to deliver Cogniras AI Promotion Solution .

IIE Selects Simplain Vendor Portal SaaS Solution for Streamlining Supplier Collaboration

Retrieved on:

Tuesday, March 8, 2022

Research, Software, Student, API, International school, IIE, ERP, Portal vein, Institute of International Education, Self-service, Work, Learning, Trade promotion management, GLOBE, Market for corporate control, Online shopping

DIAMOND BAR, Calif., March 08, 2022 (GLOBE NEWSWIRE) -- Simplain Software Solutions LLC (Simplain)announces that the Institute of International Education ( IIE ) has selected Simplain Vendor Portal SaaS platform StreamCollabto streamline it supplier collaboration as part of its digital transformation strategy.IIE will use the Simplain Vendor Portal platform as a Self Service Supplier portal to streamline collaboration activities with its vendor partners around the world.

Key Points:

DIAMOND BAR, Calif., March 08, 2022 (GLOBE NEWSWIRE) -- Simplain Software Solutions LLC (Simplain)announces that the Institute of International Education ( IIE ) has selected Simplain Vendor Portal SaaS platform StreamCollabto streamline it supplier collaboration as part of its digital transformation strategy.IIE will use the Simplain Vendor Portal platform as a Self Service Supplier portal to streamline collaboration activities with its vendor partners around the world.
Cheryl Roberts, Corporate Controller at IIE,said, "We are looking forward to partnering with Simplain to streamline and automate several vendor-related processes with Simplain's Vendor Portal solution.
Simplain Vendor Portal is already being used by several leading grocery and discount retailers and wholesalers to streamlineseveral vendor collaboration activities such as New Vendor Registration, Item Management, Cost Management, Deals & Promotions Management, PO Management and Invoice Management.
By deploying Simplain vendor portal, Simplain's customers benefitfrom improved data quality, increased productivity, better operational speed and improved supplier relationships.