Vanguard Charitable survey: More than 1 in 3 American donors gave half or more of their charitable contributions to disaster relief efforts in the last year
MALVERN, Pa., May 19, 2022 /PRNewswire/ -- More than 1 in 3 (37%) American donors (defined as those who donated to charity in the past 12 months) gave half or more of their charitable contributions to disaster relief efforts in the last year, such as the Ukraine humanitarian crisis, COVID-19 relief, and relief in the wake of natural disasters like wildfires or other crises. The online survey of more than 1,300 American donors conducted by The Harris Poll on behalf of Vanguard Charitable, a leading nonprofit that administers donor-advised funds (DAFs), also found that 64% of American donors gave to a charity that they had never donated to before, with the top reason for doing so being a reaction to a recent local, national, or global disaster (42%).
- Donors who gave to disaster relief and other charities donated 48% more in the past 12 months than those donors who did not give to disaster relief efforts ($1,880, on average, versus $1,268, on average).
- Disaster relief donors are significantly more likely than donors who did not give to disaster relief efforts to say they donated to a new charity in the past 12 months (80% vs. 39%).
- Vanguard Charitable donors have granted more than $138 million to organizations focused on disaster relief efforts over the past 12 months.
- Of the Vanguard Charitable donors who granted to disaster relief efforts in the last 12 months, 74% gave to a charity they've never given to before.