CTV 2

New Research From SpotX Finds Four Out of Five CTV Viewers Watch Ad-Supported Content

Retrieved on: 
Wednesday, July 15, 2020
Bell Media, Communication design, CTV 2, CTV Television Network, Advertising, Communication

In partnership with US research firm Mintel, SpotX surveyed 1,500 US consumers to identify the characteristics of CTV viewers and their viewing habits, as well as how receptive they are towards advertisements.

Key Points: 
  • In partnership with US research firm Mintel, SpotX surveyed 1,500 US consumers to identify the characteristics of CTV viewers and their viewing habits, as well as how receptive they are towards advertisements.
  • The findings aim to help advertisers better understand CTV usage and how to effectively reach the growing number of consumers adopting the technology.
  • "With over three-quarters of US households now accessing CTV, advertisers are increasingly recognizing its power to efficiently and accurately reach target audiences at scale."
  • In the US, SpotX works with nearly all major OTT stakeholders and reaches 4 out of 5 viewers of ad-supported CTV, or 50 million households.

CTV Presents CHANGE & ACTION: RACISM IN CANADA

Retrieved on: 
Thursday, June 4, 2020
Discrimination, Hatred, Racism, Institutional racism, CTV Television Network, CTV 2, Race and society, Humans, Articles

TORONTO, June 4, 2020 /CNW/ - Committed to amplifying voices in the fight against racism, CTV announced todaythe new 90-minute specialCHANGE & ACTION: RACISM IN CANADA, premieringSaturday,June 13at8 p.m. ET/PTon CTV and everywhere CTV content can be found andSunday, June 14on Crave.

Key Points: 
  • TORONTO, June 4, 2020 /CNW/ - Committed to amplifying voices in the fight against racism, CTV announced todaythe new 90-minute specialCHANGE & ACTION: RACISM IN CANADA, premieringSaturday,June 13at8 p.m. ET/PTon CTV and everywhere CTV content can be found andSunday, June 14on Crave.
  • A series of conversations with artists, public officials, business leaders, activists, and athletes, CHANGE & ACTION: RACISM IN CANADAfosters a national dialogue on how Canadians can take action against systemic racism, now and in the future.
  • "We can no longer bury our heads in the sand and say we don't have a problem in Canada.
  • Guests featured in CHANGE & ACTION: RACISM IN CANADA will be announced in the coming days.

Location, Location, Location! Season 3 of WHERE TO I DO? Premieres June 9 on CTV Life Channel

Retrieved on: 
Tuesday, May 26, 2020
Bell Media, Bell Canada, CTV Television Network, CTV 2, China Television, Television in Canada

,Tuesdays at 9 p.m. ET,premiering June 9 on CTV Life Channel.

Key Points: 
  • ,Tuesdays at 9 p.m. ET,premiering June 9 on CTV Life Channel.
  • Nominated for two trophies during this week's Canadian Screen Awards, the series has reached over 5.5 million Canadians across all airingssince its series debut in 2018.
  • , the hit wedding series I DO, REDO with Jessica Mulroney joins the lineup at 9:30 p.m., making Tuesdays on CTV Life Channel the ultimate destination for wedding themed TV this spring.
  • heads to Ireland as its first international destination outside of North America, before also visiting California, Montral, New Orleans, and Toronto.

Seth Rogen, Alessia Cara, and Madison Bailey Join Lineup for UNSINKABLE YOUTH, May 22 on CTV

Retrieved on: 
Wednesday, May 20, 2020
Television in Canada, Bell Canada, Media in Canada, CTV Television Network, Bell Media, CTV 2, The Sports Network, China Television, CTV Comedy Channel, CTV, CIVT-DT, CTV 2 Atlantic

CTV provides unparalleled entertainment programming across two broadcast television networks; a powerful suite of specialty channels including CTV Comedy Channel, CTV Drama Channel, CTV Life Channel, and CTV Sci-Fi Channel; and digital platforms CTV.ca , CTV Throwback , CTV Movies , and the CTV app.

Key Points: 
  • CTV provides unparalleled entertainment programming across two broadcast television networks; a powerful suite of specialty channels including CTV Comedy Channel, CTV Drama Channel, CTV Life Channel, and CTV Sci-Fi Channel; and digital platforms CTV.ca , CTV Throwback , CTV Movies , and the CTV app.
  • CTV comes from Bell Media, Canada's premier multimedia company with leading assets in television, radio, digital, and out-of-home advertising.
  • Bell Media is Canada's leading content creation company with premier assets in television, radio, out-of-home advertising, digital media, and more.
  • Bell Media owns 30 local television stations led by CTV, Canada's highest-rated television network; 29 specialty channels, including leading specialty services TSN and RDS.

Inuvo Client CTV Demand Increases Over 300% In Midst of Covid-19

Retrieved on: 
Monday, May 18, 2020
Marketing, Bell Media, Communication design, Digital marketing, CTV 2, Advertising, CTV, UpFront

The report cited cancelation of sporting events and shelter-in-place orders as the catalyst for the shift.

Key Points: 
  • The report cited cancelation of sporting events and shelter-in-place orders as the catalyst for the shift.
  • Cameron noted, Traditional linear TV requires upfront commitments that advertisers are hesitant to commit to in this environment.
  • Rather, they are opting for a more accommodating deployment through the CTV features of the IntentKey where media spending can be adjusted on or off in real-time.
  • This also allows our advertisers to incorporate this digital channel alongside other online channels & tactics for a more integrated multi-channel digital marketing plan.

CTV Announces First Wave of Summer 2020 Schedule Headlined by New Competition Series ULTIMATE TAG

Retrieved on: 
Monday, May 11, 2020
CTV Television Network, Ion Television, CTV 2, Television

The new series, co-hosted by NFL superstar sibling trio JJ, TJ, and Derek Watt, is based on the classic playground game of Chase.

Key Points: 
  • The new series, co-hosted by NFL superstar sibling trio JJ, TJ, and Derek Watt, is based on the classic playground game of Chase.
  • Plus, CTV and WE honour graduates and educators across Canada with the previously announced event special WE CELEBRATE: CLASS OF 2020 (June 6).
  • "The first wave of our summer programming kicks off a strategic schedule with new content landing Tuesdays, Wednesdays, Thursdays, and Sundays," said Mike Cosentino, President, Content and Programming, Bell Media.
  • "Key summer franchise programming will bridge our schedule into fall to ensure CTV remains the home of can't-miss television, night after night."

BCE reports first quarter 2020 results

Retrieved on: 
Thursday, May 7, 2020
Bell Media, CTV 2

BCE cash flows from operating activities were $1,451 million, down 4.3% compared to Q1 2019.

Key Points: 
  • BCE cash flows from operating activities were $1,451 million, down 4.3% compared to Q1 2019.
  • As a result, given this unprecedented and highly uncertain environment, BCE is withdrawing all of its 2020 financial guidance that it announced on February 6, 2020.
  • BCE will hold a conference call for financial analysts to discuss Q1 2020 results on Thursday, May 7 at 8:00 am (Eastern).
  • A live audio webcast of the conference call will be available on BCE's website at: BCE Q1 2020 conference call .

Unconflicted, Unparalleled, Uncompromising - Undertone Adds Connected TV Offering to Its Powerful Suite of Solutions

Retrieved on: 
Wednesday, May 6, 2020
Mobile, Wireless, Technology, Entertainment, Marketing, Advertising, Communications, Software, TV and Radio, Data management, Consumer electronics, Bell Media, Perion Network, Undertone, CTV Television Network, CTV 2, China Television, Companies

Further enhancing this new solution, Undertone, in partnership with TVadSync, has the ability to leverage custom ACR segments on CTV to drive incremental reach for advertisers linear TV buys.

Key Points: 
  • Further enhancing this new solution, Undertone, in partnership with TVadSync, has the ability to leverage custom ACR segments on CTV to drive incremental reach for advertisers linear TV buys.
  • If users have seen a brands linear TV or CTV spot, Undertone can retarget those audiences across its High Impact suite to drive mid- and low-funnel digital metrics.
  • Undertone is the full-service activation partner the industry has been waiting for, capable of driving performance across the full funnel.
  • Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the worlds leading brands.

Simpli.fi Named a Finalist for 2020 AdExchanger Awards

Retrieved on: 
Tuesday, May 5, 2020
CTV Television Network, CTV 2

FT. WORTH, Texas, May 5, 2020 /PRNewswire/ --Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that it has been selected as a finalist for the 2020 AdExchanger Awards in the Best TV Advertising Technology category.

Key Points: 
  • FT. WORTH, Texas, May 5, 2020 /PRNewswire/ --Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that it has been selected as a finalist for the 2020 AdExchanger Awards in the Best TV Advertising Technology category.
  • AdExchanger has chosen Simpli.fi's OTT/CTV advertising solution as a top contender for the award out of hundreds of competitive submissions.
  • "We are honored that our CTV offering has been shortlisted for this year's AdExchanger Awards," said Frost Prioleau, CEO and Co-Founder of Simpli.fi.
  • "Our CTV advertising solutions have seen tremendous growth in the marketplace, as we executedover 11,600CTV campaigns formore than4,100uniqueadvertisers in Q1 alone.

Shaw Announces C$500 Million Senior Notes Offering

Retrieved on: 
Tuesday, April 21, 2020
S&P/TSX 60 Index, Shaw Communications, Yield, CTV 2, Economy, Investment, Companies

CALGARY, Alberta, April 20, 2020 (GLOBE NEWSWIRE) -- Shaw Communications Inc. (Shaw or the Corporation) announced today the terms of an offering of C$500 million principal amount of 2.90% senior notes due December 9, 2030 (the Notes).

Key Points: 
  • CALGARY, Alberta, April 20, 2020 (GLOBE NEWSWIRE) -- Shaw Communications Inc. (Shaw or the Corporation) announced today the terms of an offering of C$500 million principal amount of 2.90% senior notes due December 9, 2030 (the Notes).
  • Based on the closing purchase price, the effective yield of the Notes is 2.92%, if held to maturity.
  • While the agents have agreed to use their best efforts to sell the Notes, they will not be obligated to purchase any of the Notes which are not sold.
  • Such statements include but are not limited to the timing of closing of the offering, and the amount and use of net proceeds from the offering.