Study Reveals Video Emails Offer Relief as Inbox Fatigue Continues to Rise
Some participants also remembered video content better than text and may be far more likely to act on a video message than a text message -- an essential finding for employers and leaders of sales organizations looking for new ways to engage customers.
- When shown a video message, respondents tended to enter a happy, pleased, or alert state and feel less fatigue.
- In addition, viewers who read text with embedded video felt fewer negative emotions than those who read text alone.
- Videos that included dynamic effects (e.g., animation, motion, sound effects, screenshots) and relevant video titles have an even higher chance of memorability.
- Participants tended to feel more motivated and less fatigued while viewing the video emails versus text emails.