TAF

Gilead Partners with CHAI and Penta to Improve Treatment and Adherence Rates Among Children with HIV in Low and Middle Income Countries

Retrieved on: 
Thursday, July 13, 2023

For more than 30 years, Gilead has been a leading innovator in the field of HIV, driving advances in treatment, prevention and cure research.

Key Points: 
  • For more than 30 years, Gilead has been a leading innovator in the field of HIV, driving advances in treatment, prevention and cure research.
  • However, just over 50% of them are on antiretroviral treatment compared to 76% of adults living with HIV on treatment today.
  • Many LMICs have a high burden of mother-to-child transmission and the prevalence of HIV among children remains high.
  • “By developing medicine formulations that meet the needs of children, and by improving palatability, through these partnership, we have the ability to potentially increase adherence rates in children.

The Athlete's Foot Partners with Adidas on 'The Athlete of the Mic' with the Winner to Perform at Birthday Bash ATL

Retrieved on: 
Thursday, June 22, 2023

ATLANTA, June 22, 2023 /PRNewswire/ -- The specialty footwear and lifestyle retailer, The Athlete's Foot (TAF), and leading sportswear manufacturer, Adidas have partnered once again to host the iconic, The Athlete of the Mic contest. The winner, Atlanta's own DYKingz, performed live onstage at Birthday Bash ATL alongside mega hip-hop stars including 21 Savage & Friends, GloRilla, Finesse2Tymes, NLE Choppa, Jacquees, and more in front of more than 30,000 fans at the State Farm Arena on June 17, 2023.

Key Points: 
  • This year contestants had the option to audition live in key markets including Raleigh, NC, Atlanta, GA, and Dallas, TX, or submit their audition video online.
  • The final four, Atlanta winner, DYKingz , Raleigh winner, Sitch , Dallas winner, South Dallas KeKe , and online winner, iamBree-Ze all took the stage to perform live at the Who's Hot contest on Friday, June 16th in Atlanta.
  • We look to add new cities each year for live auditions to further opportunities in the communities we serve."
  • The Athlete of The Mic Winner DYKingz Performing at Birthday Bash ATL on June 17, 2023, in Atlanta

The Athlete's Foot Partners with HBCU Elite 100 to Celebrate Signing Weekend

Retrieved on: 
Monday, June 12, 2023

ATLANTA, June 12, 2023 /PRNewswire/ -- The specialty footwear and lifestyle chain, The Athlete's Foot (TAF), is partnering with HBCU Elite 100, created by Jahi Rawlings, Founder & CEO Atlanta Entertainment Basketball League Inc, on their national signing weekend program at their Lee Street location in Atlanta, GA on Saturday, June 10th. The Athlete's Foot focuses on celebrating the next generation of HBCU superstars and allowing them to celebrate their achievements and success within their sport. Student-athletes and champs participating in the signing weekend are Xavier Griffith representing Clark Atlanta Men's Basketball, Cedric Taylor III representing Morehouse Men's Basketball, Perry Smith Jr. representing North Carolina Central University Men's Basketball, Jalal McKie representing North Carolina A&T Men's Basketball, Myori Pruitt representing Clark Atlanta Women's Basketball and, Haley Dalton representing  Winston-Salem State University Women's Basketball.

Key Points: 
  • The Athlete's Foot focuses on celebrating the next generation of HBCU superstars and allowing them to celebrate their achievements and success within their sport.
  • The celebratory weekend will kick off with an exclusive, intimate dinner to celebrate the athletes and their achievements on Friday, June 9th.
  • Darius Billings, Vice President, Marketing and Community Engagement, states, "It is an honor to celebrate these student-athletes as they embark on furthering their education at an HBCU.
  • The seven students will then head to an official signing photo shoot at Cam Kirk Studios and attend the ATLUTD game .

The Athlete's Foot Launched New Neighborhood Concept Store in Midtown Atlanta

Retrieved on: 
Monday, May 1, 2023

ATLANTA, May 1, 2023 /PRNewswire/ -- The specialty footwear and lifestyle chain, The Athlete's Foot (TAF), launched its most anticipated project of 2023, the introduction of their "neighborhood" concept store, with several community-focused events on Friday, April 28th and Saturday, April 29th located at Atlantic Station in midtown Atlanta, GA. The Athlete's Foot is focused on elevating the consumer experience while continuing to drive hyper-localized product assortment and community engagement efforts. In addition, TAF is increasing its apparel presentation with the introduction of new brand partnerships with Polo Sports, Sergio Tacchini, PRPS, Market, Gudlyfe, and other premium streetwear brands.

Key Points: 
  • For high res images of the two-day celebration please click HERE , photos courtesy of Shutterstock for The Athlete's Foot.
  • ATLANTA, May 1, 2023 /PRNewswire/ -- The specialty footwear and lifestyle chain, The Athlete's Foot (TAF), launched its most anticipated project of 2023, the introduction of their "neighborhood" concept store, with several community-focused events on Friday, April 28th and Saturday, April 29th located at Atlantic Station in midtown Atlanta, GA.
  • The Athlete's Foot is focused on elevating the consumer experience while continuing to drive hyper-localized product assortment and community engagement efforts.
  • Matt Lafone , President and General Manager of Americas, shares, "We are thrilled to open our first neighborhood store in our hometown of Atlanta, GA, the heart of the south's streetwear and sneaker culture.

The Athlete's Foot Partners with The North Carolina Justice Center on Free Event Focused on Fair Chance Hiring and Second Chance Reforms

Retrieved on: 
Monday, April 3, 2023

ATLANTA, April 3, 2023 /PRNewswire/ -- The specialty footwear and lifestyle chain, The Athlete's Foot (TAF), is partnering with The North Carolina Justice Center on their upcoming event "Unlocking Opportunities: A Symposium on the Business Case for Fair Chance Hiring and Second Chance Reforms." The event, which takes place on Friday, April 21st, from 9:30 am - 1:30 pm at the Capital Area NCWorks Career Center, is free, open to the public and will bring together North Carolina residents, directly impacted people, and local business leaders to hear presentations on the economic and community safety benefits of fair chance hiring, second chance initiatives, and reforms.

Key Points: 
  • We are proud to partner with the North Carolina Justice Center and support their efforts to highlight second chance initiatives and reforms on the local level."
  • The North Carolina Justice Center is one of the state's preeminent voices for economic and social justice.
  • Business leaders can play a critical role in breaking down barriers to employment for justice-involved people by adopting fair chance hiring practices and supporting second chance policy reforms."
  • Interventions such as fair chance employment policies from the private sector along with state and local second chance reform policies are essential to ensure that everyone has a fair chance at quality employment."

The Athlete's Foot Announces Beth Greenfield as Lead Merchandiser and Buyer

Retrieved on: 
Thursday, March 30, 2023

ATLANTA, March 30, 2023 /PRNewswire/ -- The specialty footwear and lifestyle chain, The Athlete's Foot (TAF), has announced the addition of industry veteran Beth Greenfield in the role of Lead Merchandiser and Buyer effective as of March 27th. Greenfield has over 25 years of extensive experience in retail, buying, and merchandising that she perfected working for top brands including Champion, Puma, Footlocker, and Citi Trends. In her new role, Greenfield will report directly to Matthew Lafone, President, and GM of Americas, and will work closely with The Athlete's Foot brand and operating partners to develop and implement regional product strategies, identify market trends, and drive engagement in their communities. Beth will also lead the hyper-localization of The Athlete's Foot product offerings to better serve the brand's customers and partners.

Key Points: 
  • ATLANTA, March 30, 2023 /PRNewswire/ -- The specialty footwear and lifestyle chain, The Athlete's Foot (TAF), has announced the addition of industry veteran Beth Greenfield in the role of Lead Merchandiser and Buyer effective as of March 27th.
  • Beth will also lead the hyper-localization of The Athlete's Foot product offerings to better serve the brand's customers and partners.
  • Beth Greenfield states, "For me, it's always been about connecting to the consumer to meet and exceed their expectations.
  • Matthew Lafone, President, and GM of Americas (TAF), shares, "I'm delighted to welcome Beth Greenfield to the TAF team.

The Athlete's Foot Announces Record Global Retail Earnings for 2022

Retrieved on: 
Wednesday, February 22, 2023

STANS, Switzerland and ATLANTA, Feb. 22, 2023 /PRNewswire/ -- The specialty footwear and lifestyle chain, The Athlete's Foot (TAF), announced its financial earnings for 2022. The iconic streetwear brand is reporting retail revenue of $555M globally, growth of 10%+ from 2021. The numbers show that TAF successfully navigated a difficult retail environment plagued by supply chain challenges, rising inflation, socioeconomic and political unrest. The brand is looking forward to a solid and successful start to 2023 powered by a host of new brand partnerships, store locations and most importantly, the Spring launch of TAF's 3.0 omnichannel store concept. 

Key Points: 
  • Specialty Footwear and Lifestyle Chain, The Athlete's Foot (TAF), reports record global retail revenue of $555M for 2022 with 10.2% y-o-y organic growth
    STANS, Switzerland and ATLANTA, Feb. 22, 2023 /PRNewswire/ -- The specialty footwear and lifestyle chain, The Athlete's Foot (TAF), announced its financial earnings for 2022.
  • The iconic streetwear brand is reporting retail revenue of $555M globally, growth of 10%+ from 2021.
  • The numbers show that TAF successfully navigated a difficult retail environment plagued by supply chain challenges, rising inflation, socioeconomic and political unrest.
  • In addition to delivering 10%+ growth in 2022, TAF is committed to making an impact in the communities they serve focusing on equity, diversity, and inclusion.

The Athlete's Foot Welcomes Cam Kirk to The Impact Council

Retrieved on: 
Wednesday, February 1, 2023

ATLANTA, Feb. 1, 2023 /PRNewswire/ -- The specialty footwear and lifestyle chain, The Athlete's Foot (TAF) is proud to announce the addition of renowned Atlanta photographer, and Cam Kirk Studios founder Cam Kirk to its Impact Council. The proud Morehouse college alum joins fellow thought leaders in the education, sports, fashion, arts, social justice, inclusion, and diversity sectors. The mission of the council is to uplift neighborhoods by cultivating and sponsoring programs such as recreational sports leagues, playgrounds, college scholarships, clothing, and food drives that directly impact underserved communities.

Key Points: 
  • ATLANTA, Feb. 1, 2023 /PRNewswire/ -- The specialty footwear and lifestyle chain, The Athlete's Foot (TAF) is proud to announce the addition of renowned Atlanta photographer, and Cam Kirk Studios founder Cam Kirk to its Impact Council .
  • Matthew Lafone, President, and GM of Americas (TAF) shares "We are honored to announce the addition of Cam Kirk to The Impact Council.
  • Cam Kirk, Founder of Cam Kirk Studios, The Collective Gallery, and The Cam Kirk Foundation shares "I'm excited to join the Impact Council and work alongside a stellar roster of individuals who are at the forefront of creating change at the community level.
  • The Athlete's Foot and The Impact Council hope to accomplish their shared goal of leveling the playing field for communities in need of assistance.

The Athlete's Foot Expands Marketing Team and Announces Key Personnel Moves

Retrieved on: 
Tuesday, January 24, 2023

ATLANTA, Jan. 24, 2023 /PRNewswire/ -- The specialty footwear and lifestyle chain, The Athlete's Foot (TAF), has announced the expansion of its marketing team and promotion of two key executives to close out a successful 2022. Darius Billings to VP of Marketing: Community Engagement and StAART and Cassidy Dansberry to Marketing Manager, effective immediately. Billings, a 15-year TAF employee, and footwear industry veteran will continue to report to Matthew Lafone, President, and GM of Americas. Darius will lead all US brand and community engagement efforts along with the StAART program (The Strategic African American Retail Track). Dansberry, who will continue to report to Darius Billings was Partner Success Manager and consultant for digital marketing company Sapper Consulting prior to her role at TAF. Additionally, TAF has added two new positions to the Marketing team including a Social Media Coordinator and Marketing Coordinator.

Key Points: 
  • ATLANTA, Jan. 24, 2023 /PRNewswire/ -- The specialty footwear and lifestyle chain, The Athlete's Foot (TAF), has announced the expansion of its marketing team and promotion of two key executives to close out a successful 2022.
  • Darius Billings to VP of Marketing: Community Engagement and StAART and Cassidy Dansberry to Marketing Manager, effective immediately.
  • Billings, a 15-year TAF employee, and footwear industry veteran will continue to report to Matthew Lafone, President, and GM of Americas.
  • Additionally, TAF has added two new positions to the Marketing team including a Social Media Coordinator and Marketing Coordinator.

The Athlete's Foot and Team Roc Provided Over 254,000 Meals to Communities in Need

Retrieved on: 
Thursday, December 8, 2022

ATLANTA, Dec. 8, 2022 /PRNewswire/ -- The specialty footwear and lifestyle chain, The Athlete's Foot (TAF), and Team Roc, Roc Nation's philanthropic and social justice division, joined forces to support and raise awareness about food insecurity during the Thanksgiving Holiday Season. Throughout the month of November, donors, family and community members visited select TAF stores in Chicago, Raleigh-Durham, New Orleans, and Atlanta to drop-off donations and to meet hometown talent Ambré, Skyy Clark, Dain Dainja, Dixson, and Reuben Vincent.

Key Points: 
  • The Athlete's Footand Team Roc kicked off the campaign by providing 200,000 meals* to support Feeding America.
  • Dain Dainja and Skyy Clark supported the Northern Illinois Food Bank at The Athlete's Foot at Louis Joliet Mall in Joliet, IL.
  • Images HERE
    Dixson supported the Atlanta Community Food Bank at The Athlete's Foot at 564 Lee Street SW in Atlanta, GA 30310.
  • Team Roc, Roc Nation's philanthropic and social justice division, maintains an unwavering commitment to activism and humanitarianism.