Kraft Mayo

Groundbreaking Ad Study Reveals Super Bowl Commercials Do Drive Consumer Demand

Retrieved on: 
Wednesday, February 22, 2023
Hellmann, Woman, Kraft Mayo, Arm, Mayo, Anheuser-Busch brands, Canadian Club, Lay, Heineken, Pringles, Coca-Cola Zero Sugar, Bowl game, Research, Super Bowl, Corona (beer), Pepsi Zero Sugar, Growth, YouTube TV, Television

NEW YORK, Feb. 22, 2023 /PRNewswire/ -- A new study from behavioral research company Veylinx determined whether or not Super Bowl commercials boost consumer demand for the products advertised.

Key Points: 
  • NEW YORK, Feb. 22, 2023 /PRNewswire/ -- A new study from behavioral research company Veylinx determined whether or not Super Bowl commercials boost consumer demand for the products advertised.
  • The overall increase in consumer demand was driven by women, who accounted for a 21% increase in demand growth.
  • Gen Z viewers were largely unimpressed by the Super Bowl ads, with demand among 18 to 25 year olds actually shrinking by 1%.
  • "The goal of our study was to look specifically at how consumer demand is affected by running a commercial during the Super Bowl," El Haji said.

Forget Horoscopes this Mercury Retrograde: Kraft Mayo Can Now Help Predict Your Future

Retrieved on: 
Thursday, May 19, 2022
Squeezer, Individual, Kraft Heinz, Kraft Foods, Food, Multimedia, Uncertainty, View, Diving, Kraft Mayo, TikTok, LinkedIn, Astrology, Twitter, Mercury, Pulp (paper), Scrape

CHICAGO, May 19, 2022 /PRNewswire/ -- Mercury in Retrograde can be a time of change and uncertainty, when people seek signs of assurance, stability and meaning. As the "Mayo of Mayonnaise," Kraft Real Mayo is alleviating planetary pains for its fans by helping to reveal a bit more about themselves, and what may lie in their future, through the launch of Kraft Mayo Readings.

Key Points: 
  • As the "Mayo of Mayonnaise," Kraft Real Mayo is alleviating planetary pains for its fans by helping to reveal a bit more about themselves, and what may lie in their future, through the launch of Kraft Mayo Readings.
  • "Here at Kraft Mayo, we champion those who revel in their individuality, and the introduction of the world's first Mayo Reader allows us to celebrate the uniqueness of Kraft Mayo lovers down to the way they spread their favorite condiment," said Frances Sabatier, Kraft Real Mayo Brand Manager.
  • "Kraft Mayo is also all about standing up for love of mayo and other things that might be seen as polarizing.
  • With the announcement of Mayo Readings, Kraft Mayo has enlisted David Ebert @electronicbert , who will serve as the world's first Mayo Reader, offering up personalized readings.

Hate Mayo? Kraft Mayo Will Help You Conquer Your Fear With New ‘Overcoming Mayophobia’ Kit

Retrieved on: 
Thursday, March 25, 2021
Women, Seniors, MEN, Supermarket, Family, Food, Beverage, Consumer, Retail, Food and drink, Food industry, Companies, American brands, Kraft Heinz, Berkshire Hathaway, Kraft Mayo, Kraft Foods, Heinz, Kraft

Does your irrational fear of this simple sauce keep you from enjoying the finer things in life?

Key Points: 
  • Does your irrational fear of this simple sauce keep you from enjoying the finer things in life?
  • There are two types of people in this worldpeople who love Kraft Mayo, and people who dont know they love Kraft Mayo, said Danielle Coopersmith, brand manager for Sandwich Enhancers, Kraft Heinz.
  • The kit is designed to help acclimate even the biggest skeptics to the texture, smell, and taste of Kraft Mayo.
  • For a chance to win, visit Kraft Mayo on Instagram or Twitter today and enter by tagging @realkraftmayo and using #mayophobia and #sweepstakes until April 8.

Kraft Opens Grocery Store to Support Government Workers

Retrieved on: 
Tuesday, January 15, 2019
Convenience store, Philanthropy, Retail, Food, Beverage, Other Philanthropy, Supermarket, Food and drink, American cuisine, Canadian cuisine, H. J. Heinz Company, Northfield, Illinois, Kraft Foods, Kraft Dinner, Macaroni and cheese, Kraft Singles, Kraft Mayo, Kraft paper

Kraft is opening a grocery store pop-up tomorrow in Washington, D.C. to support a program called Kraft Now Pay Later that helps federal government workers during the government shutdown.

Key Points: 
  • Kraft is opening a grocery store pop-up tomorrow in Washington, D.C. to support a program called Kraft Now Pay Later that helps federal government workers during the government shutdown.
  • An estimated 800,000 government workers* are impacted by the government shutdown and many in the Washington, D.C. area as the federal government is the largest employer.
  • Kraft is stepping in and helping them stock up on staples like Kraft Mac & Cheese, Kraft Natural Cheese, Kraft Singles, Kraft Salad Dressings, Kraft Mayo and Kraft BBQ for their dinner tables.
  • Current federal government workers holding their government ID will be able to shop and take home a bag full of Kraft products for their families.