BetVictor Partners with Quantum Metric for the next step towards player-centricity
LONDON, Sept. 15, 2021 /PRNewswire/ -- Quantum Metric, the pioneer in Continuous Product Design (CPD), a methodology that helps organizations build better digital products faster, and global iGaming operator BetVictor today announce a new partnership to help drive customer-focused product development. Quantum Metric will capture data on every single customer experience and their behaviour across BetVictor sites, empowering the team to evolve its product directly in line with player needs.
- Quantum Metric will capture data on every single customer experience and their behaviour across BetVictor sites, empowering the team to evolve its product directly in line with player needs.
- Quantum Metric allows us to do exactly this, but also allows us to prioritise development based on quantified value to the business," Ryan continued, "This isn't just about product development.
- Such expansion demands both scalability and flexibility, and this was another reason BetVictor chose to work with Quantum Metric.
- In 2021, Quantum Metric was ranked 555 in the Inc 5000, a list of America's fastest-growing private companies.