Digital to driveway: Nissan’s longstanding link to video games
So, it’s perhaps no surprise that Nissan has been a regular car brand in the video game space for decades.
- So, it’s perhaps no surprise that Nissan has been a regular car brand in the video game space for decades.
- One of the earliest examples of a driving video game came in 1976 through a partnership with Bally Manufacturing.
- The purpose of the partnership was twofold: to enhance the SUVs’ personality and character, and to communicate important information without distracting the user – just like sounds do in the best video games.
- Much like the greatest video game developers, Nissan is constantly innovating to deliver the latest technology to customers.