Tinuiti Appoints Chief Transformation Officer & Chief Technology Officer
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Thursday, June 16, 2022
Mobius, Dentsu, Bliss point (food), Digital, Privacy, Industry, Software as a service, Operational excellence, Intelligence, Technology, View, Manus, CRM, Efficiency, GAMMA, Leadership, Triopoly, Streaming television, Álvaro de Bazán-class frigate, Growth, Meta, Marketing, Justin, Acquisition, SVP, Partnership, Automation, Philosophy, No, Multimedia, AI, Management, Sales, Video game, Online shopping, Amazon, Moebius
NEW YORK, June 16, 2022 /PRNewswire/ -- Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – today announced the appointment of Max Cheprasov as Chief Transformation Officer and Justin Manus as Chief Technology Officer to further cement Tinuiti's long-term commitment to reinvest in its people, tech, and standards for innovation – and ultimately its clients' businesses.
Key Points:
- Max Cheprasov, Chief Transformation Officer:Cheprasov is a 20-plus year digital economy veteran well known for driving meaningful innovation at the place where digital, automation and AI collide.
- Cheprasov said: "We often see companies bring in a Chief Transformation Officer to 'fix things' and get things 'back on track,' but at Tinuiti that's simply not the case.
- He was also the first Chief Automation Officer in the marketing industry, stationed at Dentsu International founding a 450+ person Global Automation Center of Excellence.
- As Bliss Point Media's co-founder and Chief Technology Officer, Manus integrated Bliss Point's proprietary and patented machine learning technology into Mobius , Tinuiti's suite of AI-enabled marketing intelligence and media activation technology.