LensCrafters Launches Second Season of Its Immersive Experience on Roblox
NEW YORK, April 11, 2024 /PRNewswire/ -- LensCrafters, part of EssilorLuxottica and one of the largest optical retail brands in North America, announced today the launch of LensCrafters Eye Odyssey: World of Optics, the second season of the Eye Odyssey series on Roblox, a global immersive platform for communication and connection. With more than 300,000 users to date since debuting in October 2023, Season 2 will engage users throughout different game dynamics, each of them supported by a strong educational message to promote healthy eye care habits.
- NEW YORK, April 11, 2024 /PRNewswire/ -- LensCrafters , part of EssilorLuxottica and one of the largest optical retail brands in North America, announced today the launch of LensCrafters Eye Odyssey: World of Optics , the second season of the Eye Odyssey series on Roblox, a global immersive platform for communication and connection.
- "We're thrilled to see the evolution of LensCrafters Eye Odyssey with the launch of Season 2 on Roblox," said Alfonso Cerullo, President of LensCrafters.
- "With the success of the first season where we engaged with users on Roblox to drive awareness regarding maintaining healthy vision, we were able to connect with a new community through a fun interactive experience.
- The second chapter of the series gives the brand the opportunity to further educate this audience about vision health and its impact on overall well-being."