Ishihara test

LensCrafters Launches Second Season of Its Immersive Experience on Roblox

Retrieved on: 
Thursday, April 11, 2024

NEW YORK, April 11, 2024 /PRNewswire/ -- LensCrafters, part of EssilorLuxottica and one of the largest optical retail brands in North America, announced today the launch of LensCrafters Eye Odyssey: World of Optics, the second season of the Eye Odyssey series on Roblox, a global immersive platform for communication and connection. With more than 300,000 users to date since debuting in October 2023, Season 2 will engage users throughout different game dynamics, each of them supported by a strong educational message to promote healthy eye care habits.

Key Points: 
  • NEW YORK, April 11, 2024 /PRNewswire/ -- LensCrafters , part of EssilorLuxottica and one of the largest optical retail brands in North America, announced today the launch of LensCrafters Eye Odyssey: World of Optics , the second season of the Eye Odyssey series on Roblox, a global immersive platform for communication and connection.
  • "We're thrilled to see the evolution of LensCrafters Eye Odyssey with the launch of Season 2 on Roblox," said Alfonso Cerullo, President of LensCrafters.
  • "With the success of the first season where we engaged with users on Roblox to drive awareness regarding maintaining healthy vision, we were able to connect with a new community through a fun interactive experience.
  • The second chapter of the series gives the brand the opportunity to further educate this audience about vision health and its impact on overall well-being."

EnChroma Unveils New Kid’s Trial Kit and Color Blind Test for Kids

Retrieved on: 
Wednesday, September 18, 2019

creators of the only eyewear for color blindness backed by science today announced the EnChroma Kids Kit and a new kid-friendly color blind test for more easily testing children ages 5+ for color blindness.

Key Points: 
  • creators of the only eyewear for color blindness backed by science today announced the EnChroma Kids Kit and a new kid-friendly color blind test for more easily testing children ages 5+ for color blindness.
  • Designed for optometrists and opticians, the new EnChroma Kids Kit is a convenient trialing and fitting kit containing the EnChroma lenses most appropriate for red-green color blindness in the four most popular EnChroma frames for children.
  • The EnChroma Color Blindness Test for kids, and Kids Trial Kit, enable an eye care professional to quickly identify a childs type of color vision deficiency.
  • Unlike traditional color vision screening tests, the EnChroma color blindness test can detect color blindness, its type and severity in under two minutes.