IMC Teams With Global CMO Council to Further Marketing Leader Prowess and Performance in Africa
The Chief Marketing Officer (CMO) Council, established in 2001, is a peer-powered network of more than 16,000 chief marketing executives in 10,000 companies across 120 countries.
- The Chief Marketing Officer (CMO) Council, established in 2001, is a peer-powered network of more than 16,000 chief marketing executives in 10,000 companies across 120 countries.
- Membership requires demonstration of marketing expertise, a proven track record of accomplishment, and leadership in marketing innovation and digital transformation.
- Dale Hefer, CEO of the IMC says that the CMO Council partnership marks the coming of age for the Nedbank IMC.
- CMO Council founder and CEO, Donovan Neale May, says that the Council is eager to promote the Nedbank IMC given the alignment of both organisations.